You’ve got a presentation at 10:00 am tomorrow, but all your concepts suck. What do you do? Order pizza. Have a beer to relax. Play ping pong. Blah blah blah. Thankfully, none of these lame rituals are any longer necessary. Now, helpless creatives can simply point their trusty browser to Deutsch Inc.’s The Ad Conceptor.
International Herald Tribune: Five years ago, Brian Hoolahan started File-Reg because he decided there was a better way to “prove who thought up what, and exactly when.” A former television producer, he said he began the company with a notion of creating a system for people in broadcasting to protect their ideas. Eventually, Hoolahan established […]
Image courtesy of Kastner. Thanks to Cool Hunting for the pointer.
Wired brings more info to the table about Project Apollo Marketers are testing new techniques to measure whether advertisers’ messages are getting across, and they are prepared to spend vast sums and deploy astonishingly complex technologies to do so. To measure the impact of ad campaigns, VNU, the parent company of television-audience measurement firm Nielsen […]