Vibrate Your Way Through Client Presentations

The following technological breakthrough may be the best presentation aid ever invented, even though it was not made for that purpose. A device that can pick up on people’s emotions is being developed to help people with autism relate to those around them. It will alert its autistic user if the person they are talking […]

Bandwidth Shortage Will Keep Your Computer From Becoming Your TV

I saw Mark Cuban on C-SPAN the other day. He said there’s not enough bandwidth available for rich media content distribution on the interweb. You can also read about it on his blog, where Cuban shares some of Craig Moffet’s Congressional testimony: Despite a great deal of arm waving from “visionaries,” our telecommunications infrastructure is […]

Stop Projecting Human Qualities On Inanimate Objects

Marc Babej points to this Seed Magazine piece that debunks the idea that brands have personalities. Researchers from the University of Michigan and Harvard University discovered that despite being told over and over again, the American public won’t really be “lovin’” their meal at McDonalds, doesn’t actually believe Disneyland is “happy” and isn’t under the […]

When “F” Is An “A”

According to a report in USA TODAY, Nielsen Norman Group, an authority on making websites and products easy to use, applied sophisticated eye-tracking equipment, to help them determine what consumers really look at on the web vs. what they say they look at. Here is one of their findings: Individuals read Web pages in an […]

A Closer Look At Cell Phone Marketing

BusinessWeek takes a closer look at marketing on cell phones. I’m not sure what’s hype and what’s reality, but the head of Verizon is pretty optimistic: John Stratton, chief marketing officer at Verizon Wireless, the leading U.S. wireless service provider after Cingular, recently told advertising execs he believes mobile advertising will eventually grab 25% to […]

Idiom 2.0

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Thousands Pause For Chicken

Wall Street Journal reports that KFC successfully used a form of subliminal advertising to drive traffic to its stores. The fast-food chain’s spot was designed to circumvent Madison Avenue’s latest nemesis: digital video recorders that make it easy for viewers to skip ads. A single frame contained a code word — “Buffalo” — which viewers […]

How Often Do You Pay Attention?

Steven Levy of Newsweek brings up a great point about widespread attention deficit disorder, or what he calls continuous partial attention. According to former Apple and Microsoft executive, Linda Stone, CPA stems from our desire to be “a live node on the network.” A live BlackBerry or even a switched-on mobile phone is an admission […]