Charting The Storyline

From The New York Times: To promote their upcoming season of “The Sopranos,” HBO, a division of Time Warner, and Deep Focus, an online marketing agency, have created an interactive map of New Jersey, using satellite maps from Google, and have highlighted important points of the most recent season’s storyline. The map has about 15 […]

Talent Leak At Technorati

ValleyWag brings to our attention three defections from Technorati, the blog tracking site. Jason DeFillippo, Derek Powazek and Niall Kennedy all are heading for the exit. None of the men publicly claim this has anything to do with Technorati. In fact, DeFillippo goes out of his way to say what a great boss, mentor and […]

More Proof That Focus Groups Are Bunk

Evan Tishuk of Orange Coat pointed us to this Seed Magazine article which looks at the Super Bowl spots consumers truly liked, not the one they said they liked. UCLA neuropsychiatry researcher, Marco Iacoboni, scanned the brains of people while they watched commercials from Super Bowl XL and observed their neural activity. Iacoboni and his […]

You Can’t Fool Mother Google

Pocket Lint: Google has flexed its muscles and dropped BMW Germany from its search engine following the German car manufacturer’s attempts to artificially boost its popularity ranking. The move is likely to send shockwaves through the Internet industry over fears that one company has such power and affect over a website’s access to the public. […]

Pay Per Send

NYT: Companies will soon have to buy the electronic equivalent of a postage stamp if they want to be certain that their e-mail will be delivered to many of their customers. America Online and Yahoo, two of the world’s largest providers of e-mail accounts, are about to start using a system that gives preferential treatment […]

How To Crack Consumers Up

Advertising for Peanuts brings our attention to yet another medium for advertising—eggs. EggFusion of Boulder, CO seeks to “promote freshness with every impression.” With most marketing communications, consumers may briefly see or hear a message, but rarely do they tangibly engage with it. Yet with eggs, consumers hand-select, feel, break and interact with the message […]

Fashion Establishment Threatened By Model Who Builds Her Own Brand

Blogger and podcaster, Anina, who also happens to be a top fashion model based in Paris, has been told by Slides to drop the tech stuff or find another agency. they say that fashion and technology do not go together. they say,that i can not do both things and that i must choose to either […]

Badware Outed

USA TODAY: Here’s a new way to attack spyware: embarrass its purveyors. A free website (StopBadware.org) plans to provide a list of programs that contain spyware and other malicious software. It will also identify companies that develop the programs and distribute them on the Internet. Consumers can then decide if a program is safe to […]

To Make AdSense Work, Share The Wealth

NYT: Feeling depressed because you missed out on Google’s stock bonanza? Not to worry. Just get on the company’s shadow payroll. Hundreds of thousands of people have essentially done just that by starting blogs, forums or other informational sites and getting paid for posting ads on Google’s behalf. And while the money they earn might […]

Document Your Drunkenness

Shine Dance Lounge in San Francisco has updated the photobooth concept for the 21st century. Revelers can pop in to the booth and have four sequential images captured in a vertical format like they would at any five-and-dime (if such places still exist). The main difference here is the images are instantly loaded to photo-sharing […]