A Closer Look At Cell Phone Marketing

BusinessWeek takes a closer look at marketing on cell phones. I’m not sure what’s hype and what’s reality, but the head of Verizon is pretty optimistic: John Stratton, chief marketing officer at Verizon Wireless, the leading U.S. wireless service provider after Cingular, recently told advertising execs he believes mobile advertising will eventually grab 25% to […]

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Thousands Pause For Chicken

Wall Street Journal reports that KFC successfully used a form of subliminal advertising to drive traffic to its stores. The fast-food chain’s spot was designed to circumvent Madison Avenue’s latest nemesis: digital video recorders that make it easy for viewers to skip ads. A single frame contained a code word — “Buffalo” — which viewers […]

How Often Do You Pay Attention?

Steven Levy of Newsweek brings up a great point about widespread attention deficit disorder, or what he calls continuous partial attention. According to former Apple and Microsoft executive, Linda Stone, CPA stems from our desire to be “a live node on the network.” A live BlackBerry or even a switched-on mobile phone is an admission […]

MPAA Sends One Of Their Own To Firing Squad

Derek Powazek wrote a perfect headline—SXSW to MPAA: STFU—for his post on Kori Bernards, the Motion Picture Association of America exec who dared show up for a panel in Austin last week. Powazek describes the “hour-long firing squad, as one audience member after another directed angry questions her way.” He said he almost felt sorry […]

I’m Surprised Our Currency Doesn’t Carry Advertising

From USA TODAY: The new $10 — featuring shades of orange, yellow and red — will join colorized versions of the $20 bill and the $50 bill as the Bureau of Engraving and Printing attempts to stay one step ahead of counterfeiters and ever-more sophisticated copying machines. The Federal Reserve will begin shipping Thursday the […]

Could Smaller Planes Make Flying Fun Again?

With Delta in bankruptcy and Northwest headed for a possible strike, this New York Times article on tiny jets sounds like good news to me. In its annual aviation forecast, the F.A.A. projected sharply higher levels of non-airline flights in coming years because of the new planes, called “very light jets,” which will seat four […]

In A Sea Of Free Standing Inserts

Remember CD-ROM? According to The New York Times, The Dallas Morning News does. The paper will begin to distribute CD-ROM copies of Hollywood Previews magazine in certain Sunday issues. In the 1990’s, CD-ROM’s were seen as a viable new venue for media, but they never flourished. Hollywood Previews, produced by iMedia International, began appearing in […]

You’re The Gold In The Data Mine

I was made aware of Zoom Info the other day. It’s “the search engine for discovering people, companies and relationships.” According to their site, “ZoomInfo continually scans millions of corporate Web sites, press releases, electronic news services, SEC filings and other public online sources. From these Websites ZoomInfo automatically compiles a person’s Web Summary, which […]

Look What eBay Spawned

Peer-to-peer is so much more than file swapping. It’s people helping people is what it is. Prosper, America’s first people-to-people lending marketplace, was created to make consumer lending more financially and socially rewarding for everyone. The way Prosper works is intuitive to people who have used eBay. Instead of listing and bidding on items, people […]