Top Emerging Tech Companies of 2014

The Internet brought everything closer. Everyone from business owners to foodies, were able to connect online and share information, run their business and generally, make a profit from anywhere in the world. However, the Internet played an even more dramatic role in the technology sector. Information sharing and open source technology in particular led to […]

SXSW: The New World’s Fair for Brands

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The first thing I noticed when we stepped outside at the Austin airport was the smell of freshly cut grass. That may have been the most promising moment of SXSW Interactive. SXSW’s website describes the Interactive portion of the festival as: An incubator of cutting-edge technologies and digital creativity, the 2014 event features five days […]

Social Gets Some Big Time Face Time @Dreamforce 2013

Dreamforce _13 - Join The Customer Company Revolution - Nov 18-21, 2013 - Salesforce.com

Heads up SFO. A small city of people are flying in for Dreamforce, the annual user conference put on by Salesforce.com in San Francisco this week. According to reports, some of the Dreamforce badge wearers will be seeking information on how to incorporate social media marketing and social selling into their practice. Others may be […]

Digital Divide Widens As Technology Grows More Complex

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How many hours a day do you spend on Facebook? Is it enough time to fully understand the ins-and-outs of the platform and all its various uses? I am a heavy Facebook user myself, but basic things like looking up a Facebook Page’s followers continue to prove difficult. Imagine how tricky certain aspects of Facebook […]

Whether Perpetrated By Bots or By Babies, Click Fraud Is A Crime

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Digital advertising will account for 22.7% of all worldwide ad investments this year, or about $117.60 billion — up 13% compared with 2012, according to estimates from eMarketer and Starcom MediaVest Group. I’m not certain this is a good thing. Unless, brands and their agency partners clearly know what they’re doing with all that money. […]

Click Cups, Become Friends On Facebook

Budweiser_ The Buddy Cup - YouTube

In an industry starving for innovation, some wild ideas will be thrown at the wall. Some of them will even stick, before sliding down and out of view. Quick, look at this idea — a smart beer cup connected to your Facebook account — for it too may slide from view. Chris Matyszczyk writing for […]

An Agency Website That Works From Copacino+Fujikado

copacino + fujikado +

I have been staring at hundreds of advertising and digital agency websites on my Pinterest directory trying to decode each agency’s objectives and strategies. Frankly, the lack of ad agency website differentiation, especially if you view these websites from a new business perspective, is confounding. Every once an awhile I come across an agency that […]

Automated Creativity Is Coming But Its Success Won’t Be Automatic

A while back, I wrote about the automated Fantasy Football recap articles I’d been getting this year. It got me thinking. With so much space to be filled (see David’s post from earlier this morning), is it worth it for brands to get humans to do this work? If the data can be analyzed and […]

From Traditional To Digital To Integrated To Social To Instagram

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The lack of distinctive agency brand positions has been a thorn in our industry paw for years. We’ve all heard the cobbler’s children’s shoes metaphor and the harangues from agency consultants telling us that despite our own branding skills, our sales propositions all sound alike. Lately there has been a slow shift to agency USPs that has been brought on […]