Legal Marijuana Businesses Need Sophisticated Marketers

WashingtonMarijuana

It’s quite an experience to be living in Seattle, where marijuana has been legalized for recreational purposes. However, retail shops aren’t open yet, and communities and the State of Washington are still passing other laws to cope with the realities of this new business. And there’s also one thing missing right now: Marketing and advertising […]

Whether Perpetrated By Bots or By Babies, Click Fraud Is A Crime

AdPulp-18

Digital advertising will account for 22.7% of all worldwide ad investments this year, or about $117.60 billion — up 13% compared with 2012, according to estimates from eMarketer and Starcom MediaVest Group. I’m not certain this is a good thing. Unless, brands and their agency partners clearly know what they’re doing with all that money. […]

Modern Dog Finds Itself In A Copyright Dogfight

Anyone in a creative business is susceptible to having others take their work, copy parts of it to incorporate into something new, or steal it outright. Seattle design firm, Modern Dog, has found themselves right in the middle of this problem. A design of theirs, featuring illustrations of “Dogs we know” and “Dogs we don’t […]

BOBS Gives Bobs Everywhere A Bad Name

BOBS by Skechers

AdPulp is late to this particular party, so please excuse us, but what the hell is BOBS from Sketchers? Did Sketchers just buy TOMS? Either that, or this one of the most blatant brand rip offs ever. According to TOMS blog, “TOMS is in NO WAY associated with Skechers, and will never be.” So that […]

Lawsuits Lack Sweetner, Especially This One

“Sugar is sugar.” But it’s not sugar when it’s not sugar, which is why sugar cane and sugar beet growers have filed an amended complaint in federal court charging that corporate members of the Corn Refiners Association (CRA) – makers of High Fructose Corn Syrup (HFCS) – are behind a “conspiracy” deliberately designed to “deceive […]

Occupy Outdoor Advertising

There is a grassroots movement against outdoor advertising. There is a documentary film about the grassroots movement against outdoor advertising. The argument here is about the use of public space for advertising. What are your thoughts on the matter? Are you okay with outdoor advertising clogging up the landscape and cityscape? I appreciate the passion […]

Cue Laugh Track

I know I shouldn’t laugh, but the following news from MediaPost is oddly amusing. The Center for Digital Democracy, Consumer Action, Consumer Watchdog, and The Praxis Project are complaining to the Federal Trade Commission that Doritos is harming teens by creating immersive game sites like Hotel626.com and Asylum626, without making clear the sites’ purpose is […]

Pass Your I.D., Then Pass The Patron

According to Toronto Star, researchers parsed 793 songs on Billboard Magazine’s top 100 lists from 2005-2007 and found that 21.3 per cent of them referred explicitly to alcohol and of those, 24.3 per cent referred to alcohol by brand. The brands mentioned most often were Patrón Téquila, Grey Goose Vodka, Hennessy Cognac and Cristal Champagne. […]

Reebok’s Butt In A Sling

Reebok International Ltd., a unit of Adidas AG, agreed to pay $25 million in customer refunds to settle charges of false advertising brought by the FTC over the shoemaker’s claim that its “toning shoes” could work better than normal footwear to whip muscles into shape. Larissa Bungo, a member of the FTC’s case team, says […]

A Lawsuit Over HFCS Might Be Sweet For the Victors

It’s hard to believe, but claims of “false advertising” tend to not get much attention. But a lawsuit over calling High Fructose Corn Syrup “Corn Sugar” is being mounted, and the stakes are high. From a Press Release by The Sugar Association: A coalition of sugar farmers’ cooperatives and other producers, including C&H Sugar Company, […]