Trust Us, Real Advertising Agencies Aren’t That Interesting

I’ll be watching the new TNT show “Trust Me,” which starts next Monday. The New York Times takes a closer look: “Trust Me,” previously called “Truth in Advertising,” is the brainchild of two former Chicago creative executives, Hunt Baldwin and John Coveny, who are co-executive producers of the hit TNT series “The Closer.” They worked, […]

PlaceVine, The Matchmaker

Ads are direct come ons from another century. In the 21st century, brands need to connect through cultural currency. Which is well and good, but brand managers need to know where their next content opportunity lies. Their highly paid advisors may not know. On another front, independent producers are getting their films/projects made, come hell […]

Not Gonna Let Them Catch the Midnight Rida

According to Adweek, Unilever’s Axe brand is the title sponsor of Midnight Rida, a spoof of the 1980s kitschy television classic Knight Rider, which NBC is resurrecting in prime time this year. Created by maniaTV, the Axe brand often appears at the center of the story line. The series demonstrates a growing trend of having […]

Web Productions Become Appealing to More Marketers

Earlier this year I tried to work a product placement deal between Tiki Bar TV and a prominent spirits company. I was pretty excited by the prospects, but sadly it never went anywhere. Today, The Wall Street Journal details successful forays by brands into the land of web-based shows. The Journal points to “edgy niche […]

Take This Job And Film It

Examples of advertainment or brand-sponsored entertainment are cropping up at a regular interval now. Could it be, brands–consumer and B2B–are ready to embrace this form of content full on? I think yes, especially when you factor in the internet as an affordable distribution channel for the content. Navistar International Corporation, which markets a new long-haul […]

Sierra Mist Tries Fake News

“On The Bubble” is an animated newscast put on by group of fictional cash-strapped 20-something students in a dorm room at the equally fictional Middle Town Community College. According to Ad Age, it’s also a content play from PepsiCo’s Sierra Mist, although there is no brand presence on the site or in the fake newscasts.

John McCain Embraces Advergaming

Come to think of it, I was much happier in 1981, when Ronald Reagan was President and the Atari 2600 VCS was all the rage. Of course, I was 9. Here’s my Wednesday gift to you: Pork Invaders!

Talk About The Corner Office

Robert Birge, CMO of IMG, talks to Adweek. [via Adverganza]