Cliff Notes Concept Applied To Sitcoms

According to Stuart Elliott, Pepsi is investing in the emerging minisodes media category. Sony Pictures Television started offering 150 episodes of old favorites like “Charlie’s Angels,” “Diff’rent Strokes,” “Fantasy Island,” “T. J. Hooker” and “Who’s the Boss?” on MySpace last June. The original running times of 30 or 60 minutes have been shrunk to lengths […]

Portrait of a Dream Client (Too Bad She’s Fictional)

Mad Men’s Rachel Menken, as portrayed by Maggie Siff, exudes confidence, intelligence, taste and other attributes one might like to find in a business partner. This is how Siff describes her character to her alumnae magazine: “Rachel is intelligent and thoughtful, very direct — a truth-teller — and also very in touch with her sexuality. […]

Cavemen Battle Stereotypes In Prime Time

I watched the debut of Cavemen last night on ABC. I kept waiting for a Geico commercial to air, but no. How can Geico not buy air time on this show?

DVR Destoyer

The Wall Street Journal (paid sub. req.) looks at a new content play by upstart CW Television Network–owned jointly by CBS and Time Warner. When the CW network launched this time last year, it experimented with a new kind of commercial break designed to look like a minishow built around products. The so-called content wraps […]

Unilever’s Content Play

The Wall Street Journal (paid sub. req.) is reporting on the latest adventure in branded entertainment. Next week, MTV plans to air “The Gamekillers,” a new TV series about young men’s quests to win over women. It may not be obvious to viewers, but the series is also about Unilever PLC’s quest to sell more […]

Cartoons On Web 2.0 Trail

For the first time, Bugs Bunny and dozens of his animated companions at Time Warner Inc.’s Warner Bros. unit will be housed together on a single internet portal. The new Web site, dubbed T-Works, for “Toon Works,” is scheduled to go live in April. It is the latest effort by a major Hollywood studio to […]

What The World Needs Now Is Another Baio

Nothin’ like your own reality-TV show to fix your life. From CNN: Scott Baio will be back on VH1 with another season of “Scott Baio Is 45 … and Single” and a new set of issues — this time, over impending fatherhood. The first season of the reality show found the former “Charles in Charge” […]

To Catch An Advertiser

Today’s New York Times reports that NBC’s “To Catch A Predator” is successful–but it’s freaking out potential advertisers: Some media buyers were hesitant about buying ads on the series even before the recent spate of bad press reports. Andy Donchin, director for national broadcast for the advertising agency Carat USA, said advertisers could be wary […]

Trouble Ahead, Internet In Red

Breaking News: All Online Data Lost After Internet Crash [via Valleywag]

A Ramekin of Advertainment

Hellmann’s mayonnaise, a Unilever brand, produced a new show they hoped would air on the Food Network. According to The Wall Street Journal (paid sub. req.) the marketer’s ad agency, Ogilvy & Mather, couldn’t reach a deal with the network’s majority owner, E.W. Scripps. The network “wanted final cut, meaning they have the final say […]