MoMA Calls For TAXI

“I See,” a new short commissioned by Museum of Modern Art was written and created by Paul Lavoie, chairman and cofounder of the advertising agency TAXI New York. It was directed by Azazel Jacobs.

It Takes Lots of Money To Make Lots of Money

X-Men Origins: Wolverine Movie TrailerUploaded by metin_06 According to the L.A. Times, Hollywood studios are hosting fewer lavish premiere parties, curtailing newspaper advertisements and restricting the number of agencies that produce trailers in effort to get more bang for their marketing buck in an increasingly competitive entertainment marketplace. One bit of good news is that […]

Story Matters At AMC

According to The Wall Street Journal, AMC’s cinematic vision for TV is now supported by a new tagline, “Story Matters Here,” (although you wouldn’t know it from the following clip). AMC–home to Mad Men, Breaking Bad and Broken Trail–is fast becoming the free HBO. Yet, from a marketing perspective, the cable channel still has work […]

Oregon’s Culture Shapers Win Again

Phil Knight’s Laika is big news in Portland these days. The animation studio’s new film Coraline is doing well at the box office and people are also loving the marketing for the film created by Knight’s old buddies at Wieden + Kennedy. In an Ad Age interview, Knight says W+K identified some 15 niche demographic […]

Oral Care Becomes Packaged Good, Rednecks Rejoice

What have you just seen? Some stupid human tricks, yes. But what else? If you said, “one episode in a multi-layered brand sponsored digital narrative,” you are correct! Jerry and Wendell Tucker from rural North Carolina are actually actors hired by JWT to promote Trident’s new Xtra Care gum, which not incidentally promises to “protect, […]

It’s Advertainment, Get Used To It

USA Today looks at the MacGruber spots from Pepsi and Saturday Night Live–which ran Saturday night during SNL and again on Sunday during the Super Bowl–offering a bit of clarity for media consumers who might need it. …all were paid commercials by Pepsi, made in collaboration with producer Lorne Michaels of Saturday Night Live. The […]

Honeyshed Shutters

“People tolerate advertising to get to the content. Well, I don’t see why advertising can’t become the destination and the content.” -David Droga David Droga, a well respected man in ad circles, took a big bet with Honeyshed–the content meets online shopping space he created with help from Smuggler and funding from Publicis. Unfortunately, it’s […]

May You Stay Forever Young With Pepsi

On behalf of Pepsi, Bob Dylan and Will.I.Am of the Black Eyed Peas worked up bumpin’ new rendition of Dylan’s classic, “Forever Young.” Look for the full song to appear on iTunes soon. Hopefully, the iTunes rendition comes without the tag, “every generation refreshes the world.”