Not Gonna Let Them Catch the Midnight Rida

According to Adweek, Unilever’s Axe brand is the title sponsor of Midnight Rida, a spoof of the 1980s kitschy television classic Knight Rider, which NBC is resurrecting in prime time this year. Created by maniaTV, the Axe brand often appears at the center of the story line. The series demonstrates a growing trend of having […]

Web Productions Become Appealing to More Marketers

Earlier this year I tried to work a product placement deal between Tiki Bar TV and a prominent spirits company. I was pretty excited by the prospects, but sadly it never went anywhere. Today, The Wall Street Journal details successful forays by brands into the land of web-based shows. The Journal points to “edgy niche […]

Take This Job And Film It

Examples of advertainment or brand-sponsored entertainment are cropping up at a regular interval now. Could it be, brands–consumer and B2B–are ready to embrace this form of content full on? I think yes, especially when you factor in the internet as an affordable distribution channel for the content. Navistar International Corporation, which markets a new long-haul […]

Sierra Mist Tries Fake News

“On The Bubble” is an animated newscast put on by group of fictional cash-strapped 20-something students in a dorm room at the equally fictional Middle Town Community College. According to Ad Age, it’s also a content play from PepsiCo’s Sierra Mist, although there is no brand presence on the site or in the fake newscasts.

John McCain Embraces Advergaming

Come to think of it, I was much happier in 1981, when Ronald Reagan was President and the Atari 2600 VCS was all the rage. Of course, I was 9. Here’s my Wednesday gift to you: Pork Invaders!

Talk About The Corner Office

Robert Birge, CMO of IMG, talks to Adweek. [via Adverganza]

Pepsi Dewing It Again

According to Adweek, Pepsi-Cola North America is launching an original online series to support Mountain Dew this summer. The soda giant will serve as its own studio for a serialized action-adventure production from film writer-directors Shawn Papazian and Art Brown. To encourage online engagement, viewers will able to alter the storyline by selecting from a […]

Office Humor Eventually Leads To Hot Beverage Consumption

According to Adweek, Ogilvy & Mather’s branded entertainment group is supporting Kraft’s Tassimo hot beverage system with…wait for it…webisodes and a consumer-generated contest. “Creating original, entertaining content gives Tassimo both cultural currency and permission for further conversations with consumers,” said Joseph Frydl, director of Ogilvy’s branded content and entertainment group. “Purely interruptive marketing simply cannot […]

The Content Is The Commercial

The New York Times looks at American Eagle Outfitter’s journey into branded entertainment. Last summer, on its Web site,, American Eagle introduced a dedicated media channel called 77e, which plays music and videos. The idea was to make visitors intrigued enough by what they saw to entice them to click further and buy clothes. […]

Just What The World Needs Now

A new program launched this week on ION Television Network. The show airs television commercials as programming each night at 11 pm ET. “As a consumer, I had wondered why great commercials didn’t have a channel of their own,” says Román Viñoly, Chief Creative Officer/Co-Founder. “What marginalizes commercials is the programming that interrupts it, not […]