“On The Bubble” is an animated newscast put on by group of fictional cash-strapped 20-something students in a dorm room at the equally fictional Middle Town Community College. According to Ad Age, it’s also a content play from PepsiCo’s Sierra Mist, although there is no brand presence on the site or in the fake newscasts.
Come to think of it, I was much happier in 1981, when Ronald Reagan was President and the Atari 2600 VCS was all the rage. Of course, I was 9. Here’s my Wednesday gift to you: Pork Invaders!
Robert Birge, CMO of IMG, talks to Adweek. [via Adverganza]
According to Adweek, Pepsi-Cola North America is launching an original online series to support Mountain Dew this summer. The soda giant will serve as its own studio for a serialized action-adventure production from film writer-directors Shawn Papazian and Art Brown. To encourage online engagement, viewers will able to alter the storyline by selecting from a […]
According to Adweek, Ogilvy & Mather’s branded entertainment group is supporting Kraft’s Tassimo hot beverage system with…wait for it…webisodes and a consumer-generated contest. “Creating original, entertaining content gives Tassimo both cultural currency and permission for further conversations with consumers,” said Joseph Frydl, director of Ogilvy’s branded content and entertainment group. “Purely interruptive marketing simply cannot […]
The New York Times looks at American Eagle Outfitter’s journey into branded entertainment. Last summer, on its Web site, ae.com, American Eagle introduced a dedicated media channel called 77e, which plays music and videos. The idea was to make visitors intrigued enough by what they saw to entice them to click further and buy clothes. […]
A new program launched this week on ION Television Network. The show airs television commercials as programming each night at 11 pm ET. “As a consumer, I had wondered why great commercials didn’t have a channel of their own,” says Román Viñoly, Chief Creative Officer/Co-Founder. “What marginalizes commercials is the programming that interrupts it, not […]
According to Stuart Elliott, Pepsi is investing in the emerging minisodes media category. Sony Pictures Television started offering 150 episodes of old favorites like “Charlie’s Angels,” “Diff’rent Strokes,” “Fantasy Island,” “T. J. Hooker” and “Who’s the Boss?” on MySpace last June. The original running times of 30 or 60 minutes have been shrunk to lengths […]
Mad Men’s Rachel Menken, as portrayed by Maggie Siff, exudes confidence, intelligence, taste and other attributes one might like to find in a business partner. This is how Siff describes her character to her alumnae magazine: “Rachel is intelligent and thoughtful, very direct — a truth-teller — and also very in touch with her sexuality. […]