Pay-per-view is coming to Facebook this June 14th and 15th when Widespread Panic performs from ACL Live at The Moody Theater in Austin, Texas. Viewers can purchase either a single night for $5 or both nights for $10, with unlimited viewing through Sunday, June 19th at midnight. Payment can be made through Facebook Credits, or with PayPal. We have always tried to be on the cutting edge of new technology, …
Anal Warts And All, Denny’s Does Episodic Content Right
According to Adweek, Will Arnett and Jason Bateman’s digital content and production studio, DumbDumb, along with Ben Silverman's multimedia studio, Electus, have produced a series of three-minute videos for Denny's called “Always Open.” The show is an extension of Denny’s latest nationwide campaign developed by NY ad agency Gotham and adds depth to the new “America’s Diner is always open” platform. Denny’s …
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Wear It Like Quorra
Movie-related merchandise is big business. And it's not all schawg. Now, thanks to "TRON: Legacy", which opens in theaters on Friday, movie fans can shell out for high-end merchandise like a $2,600 Rotenier necklace and $795 spiked sandals from Rousseau. With the haute-couture flourish, Disney's marketing machine is reaching beyond the core science-fiction and fantasy fans who form the movie's natural base. "Tron" …
Yes, Money Can Buy Hipster Caché
Several years ago I pitched Camel on the idea of starting a record label. The idea was for the brand to "discover" emerging artists and support them by producing their first album, which would then be distributed via Camel.com and the brand's event series, as well as through traditional merchandising channels. There really ought to be a word for what it feels like to pitch the right idea to the wrong client at the …
When You Entertain The Family, You Can Also Feed And Clean The Family
Earlier this year, Procter & Gamble and Walmart teamed up with NBC to produce original content in hope that viewers would buy more P&G products at Walmart. According to Ad Age, it was a good investment. P&G spent $4.5 million alone on the production of "Secrets of the Mountain," but the packaged goods king also reported a measurable increase in product sales and market share from the program. Ad Age points out that …
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B Movie Archtype Used To Promote Flavored Top Shelf Vodka
According to Brandfreak, Quentin Tarantino is back with this short film Lemon Drop, a 10-minute webvertainment venture by TBWA\Chiat\Day on behalf of Absolut's lemony brand. But Brandweek jests, this branded short was actually directed by Traktor. Whoever made it and however derivative it is, will this effort sell more Absolut Lemon vodka? That's what the CMO wants to know. …
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American Family Is Pioneering Trackable Advertainment, Proving That It Helps Sell insurance
American Family Insurance has no gecko, but they the company's marketing pros do have a clue. According to Ad Age, the brand's content play, "In Gayle We Trust," is now entering its second season with an even stronger focus on targeting and tracking new customers. American Family is also bring gaming to the forefront with a new social-simulation game, "I-Am-Fam," from game developer WildTangent. "I-Am-Fam," a new …
In A Tough Spot? Call On Your LG Ally
Iron Man 2 opens in theaters and IMAX today and LG is ready, thanks to a little help from Young & Rubicam/New York. …
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