X-Men Origins: Wolverine Movie TrailerUploaded by metin_06 According to the L.A. Times, Hollywood studios are hosting fewer lavish premiere parties, curtailing newspaper advertisements and restricting the number of agencies that produce trailers in effort to get more bang for their marketing buck in an increasingly competitive entertainment marketplace. One bit of good news is that […]
According to The Wall Street Journal, AMC’s cinematic vision for TV is now supported by a new tagline, “Story Matters Here,” (although you wouldn’t know it from the following clip). AMC–home to Mad Men, Breaking Bad and Broken Trail–is fast becoming the free HBO. Yet, from a marketing perspective, the cable channel still has work […]
USA Today looks at the MacGruber spots from Pepsi and Saturday Night Live–which ran Saturday night during SNL and again on Sunday during the Super Bowl–offering a bit of clarity for media consumers who might need it. …all were paid commercials by Pepsi, made in collaboration with producer Lorne Michaels of Saturday Night Live. The […]
“People tolerate advertising to get to the content. Well, I don’t see why advertising can’t become the destination and the content.” -David Droga David Droga, a well respected man in ad circles, took a big bet with Honeyshed–the content meets online shopping space he created with help from Smuggler and funding from Publicis. Unfortunately, it’s […]
On behalf of Pepsi, Bob Dylan and Will.I.Am of the Black Eyed Peas worked up bumpin’ new rendition of Dylan’s classic, “Forever Young.” Look for the full song to appear on iTunes soon. Hopefully, the iTunes rendition comes without the tag, “every generation refreshes the world.”
Pepsi finished the night strong with MacGruber. You’ve got the Saturday Night Live skit, an 80s hit TV show and the star from that show, splashy graphics, a catchy tune, plus an inside joke about product placement. Well done.
I’ll be watching the new TNT show “Trust Me,” which starts next Monday. The New York Times takes a closer look: “Trust Me,” previously called “Truth in Advertising,” is the brainchild of two former Chicago creative executives, Hunt Baldwin and John Coveny, who are co-executive producers of the hit TNT series “The Closer.” They worked, […]
Ads are direct come ons from another century. In the 21st century, brands need to connect through cultural currency. Which is well and good, but brand managers need to know where their next content opportunity lies. Their highly paid advisors may not know. On another front, independent producers are getting their films/projects made, come hell […]