A few progressive lifestyle brands are moving boldly into a brave new world where they see themselves as media companies, for that’s partly what the democratization of media means. It’s not just that citizens are reporters now, it’s that brands are media companies (or capable of becoming media companies). Pepsi is one of these early [...]
Buy The Disc, Get The Mag
August 3, 2009 By Leave a Comment
Ad creep has now made its way to compact discs. When Mariah Carey’s new release Memoirs of an Imperfect Angel drops on Sept. 15, it will include a 34-page Elle magazine insert that includes lifestyle ads from Elizabeth Arden, Angel Champagne, Carmen Steffens, Le Métier de Beauté and the Bahamas Board of Tourism. According to [...]
Palm’s Pre Is Dreamy
August 3, 2009 By 1 Comment
According to Ad Age reporter Andrew Hampp, Gary Koepke, co-founder and executive creative director at Modernista!, loves that some people are creeped out by his agency’s ads for Sprint’s Palm Pre. In related news, Palm is entering into two branded-entertainment partnerships. First up is an exclusive sponsorship of “Bollywood Hero,” a three-part musical miniseries premiering [...]
Nestea Plunges Into Web Series Product Placement
June 3, 2009 By Leave a Comment
BrandFreak and The Hollywood Reporter are both pointing to a new branded entertainment deal between Nestea (a Coca-Cola product) and NBC Universal Digital Studio. The companies are teaming up on a “CTRL” a new Web series based on Robert Kirbyson’s Sundance short “CTRL Z.” Nestea, which was not involved in the initial short, is helping [...]
It Takes Lots of Money To Make Lots of Money
April 20, 2009 By Leave a Comment
X-Men Origins: Wolverine Movie TrailerUploaded by metin_06 According to the L.A. Times, Hollywood studios are hosting fewer lavish premiere parties, curtailing newspaper advertisements and restricting the number of agencies that produce trailers in effort to get more bang for their marketing buck in an increasingly competitive entertainment marketplace. One bit of good news is that [...]
Story Matters At AMC
April 1, 2009 By 1 Comment
According to The Wall Street Journal, AMC’s cinematic vision for TV is now supported by a new tagline, “Story Matters Here,” (although you wouldn’t know it from the following clip). AMC–home to Mad Men, Breaking Bad and Broken Trail–is fast becoming the free HBO. Yet, from a marketing perspective, the cable channel still has work [...]
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