Music Videos Are Commercials For The New Album — This One Features The Retailer’s Logo Throughout

BTW, Pearl Jam is on tour right now. They’re playing Vancouver, WA next Saturday, the 26th, with Ben Harper opening. Share

In Gayle Evans American Family Trusts

Brands are increasingly turning to the entertainment industry for answers that used to be supplied by ad agencies (and in some cases still are). For instance, American Family Insurance is partnering with NBC to deliver 10 episodes of In Gayle We Trust, a comedic take on the life of Gayle Evans, a fictional American Family […]

Hollywood Ventures Into The Web’s Tool Shed

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Content Helps Brands Fulfill Integrated Marketing’s Promise

A few progressive lifestyle brands are moving boldly into a brave new world where they see themselves as media companies, for that’s partly what the democratization of media means. It’s not just that citizens are reporters now, it’s that brands are media companies (or capable of becoming media companies). Pepsi is one of these early […]

Buy The Disc, Get The Mag

Ad creep has now made its way to compact discs. When Mariah Carey’s new release Memoirs of an Imperfect Angel drops on Sept. 15, it will include a 34-page Elle magazine insert that includes lifestyle ads from Elizabeth Arden, Angel Champagne, Carmen Steffens, Le Métier de Beauté and the Bahamas Board of Tourism. According to […]

Palm’s Pre Is Dreamy

According to Ad Age reporter Andrew Hampp, Gary Koepke, co-founder and executive creative director at Modernista!, loves that some people are creeped out by his agency’s ads for Sprint’s Palm Pre. In related news, Palm is entering into two branded-entertainment partnerships. First up is an exclusive sponsorship of “Bollywood Hero,” a three-part musical miniseries premiering […]

Nestea Plunges Into Web Series Product Placement

BrandFreak and The Hollywood Reporter are both pointing to a new branded entertainment deal between Nestea (a Coca-Cola product) and NBC Universal Digital Studio. The companies are teaming up on a “CTRL” a new Web series based on Robert Kirbyson’s Sundance short “CTRL Z.” Nestea, which was not involved in the initial short, is helping […]

Sapient Forms In-House Broadcast Production Group

Content is on the rise in marcom circles. Just yesterday, I wrote, “I believe content is attractive to customers and prospects precisely because it’s not a commercial” in response to Lux Shampoo’s long-form ad. But that’s not an opinion I share with Sapient Entertainment’s new Director of Entertainment and Executive Producer, Jim Houck. Houck doesn’t […]

MoMA Calls For TAXI

“I See,” a new short commissioned by Museum of Modern Art was written and created by Paul Lavoie, chairman and cofounder of the advertising agency TAXI New York. It was directed by Azazel Jacobs. Share

It Takes Lots of Money To Make Lots of Money

X-Men Origins: Wolverine Movie TrailerUploaded by metin_06 According to the L.A. Times, Hollywood studios are hosting fewer lavish premiere parties, curtailing newspaper advertisements and restricting the number of agencies that produce trailers in effort to get more bang for their marketing buck in an increasingly competitive entertainment marketplace. One bit of good news is that […]