Bertolli’s new web series, “Into the Heart of Italy,” features Rocco DiSpirito, Marisa Tomei and Dan Cortese on a journey to uncover the secrets of Italy’s passion for food and life. Day One: Lucca @ Yahoo! Video According to Ad Age: Unilever, along with media agency MindShare Entertainment, has produced what have arguably become web [...]
RedLever, a leading producer of premium branded content across all genres and distribution platforms, announced today it has partnered with Digitas, a leading digital marketing agency, to create “In The Kitchen,” a 10-part webisode series for Jenn-Air, makers of high-end kitchen appliances. The web series kicks off in mid-March. The series will be hosted by [...]
La Comunidad/Miami and Buenos Aires is producing 40 original art and video shorts for the pan-Latin American audience on behalf for Converse. “Art has always been a great source of inspiration in our culture. This Converse project plays to our strengths as an agency, as it gave everyone in our three offices the chance to [...]
According to The New York Times, CBS is canceling “As the World Turns,” the 54-year-old soap that is the last daytime serial owned by Procter & Gamble. The show’s audience, which exceeded six million viewers a week in the 1990s, has drawn less than 2.5 million so far this season. The show chronicled generations of [...]
Alice, which premiered last night and continues tonight, is a four-hour movie event starring Academy Award-winner Kathy Bates as the Queen of Hearts and Caterina Scorsone as Alice. To promote the show SyFy (a unit of NBC) turned to Fallon for a multimedia marketing campaign, which includes the following twist on out-of-home: [via Brand Flakes [...]
On October 8th, Ikea’s EasyToAssembleTV moves into its second season on MyDamnChannel. The branded entertainment series created by and starring actress Illeana Douglas has been viewed over one million times and is gaining momentum, according to Ad Age. And the client loves it. Ikea’s marketing chief, Magnus Gustaffson, took a hands-on role with the project [...]
BTW, Pearl Jam is on tour right now. They’re playing Vancouver, WA next Saturday, the 26th, with Ben Harper opening.
Brands are increasingly turning to the entertainment industry for answers that used to be supplied by ad agencies (and in some cases still are). For instance, American Family Insurance is partnering with NBC to deliver 10 episodes of In Gayle We Trust, a comedic take on the life of Gayle Evans, a fictional American Family [...]