Lots of Small, But Interested Audiences. What’s A Brand To Do?

With both YouTube and Hulu investing large sums in original serial content, there’s a sizable opportunity for brand integration, brand-sponsored content and an opportunity for content companies to be born and built. In Los Angeles today, the production community is well aware of the potential in video, but it’s not like the hits are rolling […]

Coke Zero Pops The Lid On Open Source Advertising

Dr. Pepper was once the soda brand orchestrating elaborate dance numbers. Today, Coke Zero that has people dancing in a campaign from Ogilvy & Mather Paris and the brand’s community of “doers and believers.” Witness “The Toe Tappy,” a new side-to-side toe-tapping dance created by American street dancer Joey “Knucklehead” Turman. With Coke Zero’s help, […]

UCLA Verus USC Verus Every Other Elite University in The World

Colleges and universities really ought to have incredible advertising to support their brands. UCLA isn’t quite to incredible with this new work from Philadelphia-based 160 Over 90, but they’re pretty far ahead of the pack, regardless. According to Stuart Elliott of The New York Times, the work underscores the growing presence of universities and colleges […]

Brandvertainment On The Rise

A new survey from the Association of National Advertisers, finds that nearly two-thirds of client-side marketers—63 percent—plan to participate in branded entertainment projects in 2012. The top three reasons why client-side marketers are finding branded entertainment, a.k.a. “brandvertainment” beneficial: The ability to make a stronger emotional connection with the consumer (78 percent) The ability to […]

Advertainment Has To Sell, Or Brands Won’t Continue To Fund It

Jonathan Salem Baskin stirred the Ad Age pot by questioning the value of W+K’s Old Spice “Man on a Horse” and “Mano a Mano in El Bano” campaigns in sales terms. “Every CMO needs to see this exercise for the time-waster it is,” Baskin argues. “Cart without horse. Medium without message. Marketing without purpose. Is […]

I Opened Up My Eyes To See…

Widespread Panic

Pay-per-view is coming to Facebook this June 14th and 15th when Widespread Panic performs from ACL Live at The Moody Theater in Austin, Texas. Viewers can purchase either a single night for $5 or both nights for $10, with unlimited viewing through Sunday, June 19th at midnight. Payment can be made through Facebook Credits, or […]