Innovative Media Placement: The Yoda Fountain

New York Times: For decades Lucasfilm, the director’s privately held company, and its two main divisions – LucasArts, the video game producer, and Industrial Light and Magic, a leading designer of movie special effects – were tucked away in barely marked structures in northern San Rafael and behind the impenetrable walls of nearby Skywalker Ranch. […]

The Crap Faucet

Rance Crain longs for some good old-fashioned TV viewing, presumably so the industry his magazine reports on will continue to generate news. The ad industry is counting on product placement in movies, TV shows, electronic games and mobile phones to be its salvation, but the ugly thought is beginning to seep into people

Fabulous Hairballs

Have you seen Blow Out on Bravo? It’s all about Jonathan Antin, hairdresser to the stars, and his product launch. In other words it’s a 60-minute commercial. Here’s a quote from the man himself on his QVC appearance: People that watch the show know that I am not normally at a loss for words, but […]

Can I Float This By You?

According to Lewis Lazare, on Wednesday, Outside magazine will host the first-ever Chicago Ad Cup, a sailing regatta for Chicago ad agency teams at the Columbia Yacht Club. The event celebrates Chicago’s inclusion on Outside’s list of the top 10 American dream towns in its August issue. My money’s on Y&R. Who do you like?

Sleeping With Sharapova

Octopus Drop Kick reports on this truly odd brand extension (that steals from Nike and a famous athlete all at once). A Japanese company is offering pillows shaped like tennis star Maria Sharapova’s breasts and lap.

False Advertising Gets Personal

According to this Live Journal post, Mariah Carey, shown here with perfect abs, actually had them painted on by her makeup artist for Macy’s 4th of July Fireworks Spectacular show.

Brand Management No Free Throw

According to Sports Network, Miami Heat center, Shaquille O’Neal, picked up an advanced degree in Business Administration over the weekend. O’Neal was one of the 2,200 University of Phoenix graduates honored at the Forum in Los Angeles. “It’s just something to have on my resume when I go back into reality,” O’Neal said. “Someday I […]

Stuck In The Popcorn Line? No Worries.

New York Times: Hate being stuck in a movie theater with no choice but to watch advertisements on the big screen? Get used to it. Advertisers like these spots, and have been buying more of them. Movie ads are one more alternative to television spots, which are losing favor as TiVo and other digital video […]