Advertainment For Conservation’s Sake (Now That’s Rare)

Rising human population pressure is a leading cause of biodiversity loss around the world. But untangling the complex web of social, cultural and economic factors that contribute to this pressure is no easy task for conservationists. For Rare and their partners, taking to the radio waves with an innovative entertainment-education program has been an important […]

I’m Not A Product Development Specialist, But I Play One On TV.

from Ny Times: Talk about fast food. The sandwich developed for Burger King by the winning team on the episode of “The Apprentice” that ran last night on NBC will go on sale today at 7,800 restaurants around the county. The sandwich, a variation on the Angus Steak Burger introduced by Burger King last year, […]

Floating Entertainment Centers Now Funnier Than Before

from Crain’s Chicago Business: The Second City is hitting the open water. The Chicago improv troupe best known for launching the careers of stars, such as Bill Murray, Chris Farley and Tina Fey, has entered a partnership with Miami-based Norwegian Cruise Lines. The arrangement calls for six Second City comedians to both teach and perform […]

Trippy Light Show Dude

B2DAY reports that JetBlue, which pioneered seat-back TV screens for all its passengers, is now offering more than just cable. “JetBlue Airways launches the

Bayless Buffaloed On National TV

Last night on Food Network’s “Iron Chef” Chicago’s Rick Bayless of Frontera Grill & Topolobampo, went down hard to Bobby Flay of New Yawk in what many consider to be questionable judging. The secret ingedient for this episode was buffalo, and everyone knows Bayless can cook him some buffalo. Chicagoist for one, was hoping to […]

Wine Generously Poured Into Highly Palatable Film

Sideways, the new film from Alexander Payne, won several Golden Globes last night. I’ll leave the artistic judgments to more qualified voices, but allow me to point out how well this film markets wine, and specifically Santa Barbara County wineries like Firestone, Foxen, Fess Parker and Kalyra. Actually, the lead character Miles, an ornery oenophile, […]

Gates Likes Bouncing Around The Room

While we took Bill Gates for a Journey fan, it appears he may have more updated tastes in rock music. In a recent appearance with Trey Anastasio from Phish, the legendary but now defunct Vermont-based jamband, Gates said he had attended several Phish concerts in the mid-1990s dressed in wigs and sunglasses, in order to […]

All Of A Sudden Carbs Are Sexy. Again.

from Lewis Lazare: We don’t know why, but 52 years ago someone apparently thought it necessary to prove that glamorous actress Marilyn Monroe would still look fab even if she were dressed only in something as homely as a potato sack. Now the Idaho Potato Commission is hoping to piggyback off that memorable pic with […]

Snoop Finds Second Career As Pimp Caddy

image care of The Sand Trap

Mercury Rising On Strength Of Webisodes

from NY Times: If ads that chase consumers are achieving fewer results, the thinking goes, make the consumers come to the ads, particularly by infusing them with generous helpings of entertainment as would be found in television programs and movies or at concerts. In sponsoring “Meet the Lucky Ones,” which unfolded over the course of […]