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Advertising Evolves At Record Pace In 2012, Practitioners Scramble To Keep Up
2012 was an interesting, sometimes challenging, year in AdPulp. We published our 10,000th post and continued to deliver a consistent run down of the most important trends and news in the MarCom space. We heard from new voices, and we worked harder to provide more depth to our stories and thus value to you. As part of the first wave of Ad blogs to emerge all the way back in 2004, it is interesting to see who is …
New Breed of Online Pubs Desperately Seeking Heady Prose Stylists
Sarah Lacy, founder and editor-in-chief of PandoDaily, suggests that long-form journalism is back in vogue. She also suggest there's a supply problem, and that companies like BuzzFeed and Tumblr -- both of which recently announced new long-form content initiatives -- may have trouble finding writers with the skills and background necessary to produce New Yorker-quality prose. "Readers will only read long …
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Marketing Observations From A Trip Overseas (Part 1)
I recently got back from a trip to London, Paris, and Amsterdam. I know we have a lot of readers there, but as an American who'd never been to Europe before, I found some simple takeaways I'd like to share: Mobile saves your ass. When we arrived in Paris, we got a cab to take us to our flat. We ended up with a cabdriver who didn’t speak English, of course, but also needed a magnifying glass to look at his Paris …
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God Gave Us Navels (Not for Gazing)
Once upon a time, when ad blogs were shiny and new people used to take note. Which was fun, because media makers want to know how their product is being received. Thanks to Say Daily from Say Media, we have a new radar reading. The site features short write ups on "7 Unconventional Advertising Insiders," of which AdPulp is one. The writing is conversational and no bs, which we appreciate, but even more, …
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10,000 Down, “Y” To Go
Apparently, it takes 10,000 hours to become exceptionally gifted at a sport, craft or task. So, what does it mean for AdPulp to reach a 10,000th post milestone -- something we're accomplishing with this post? Does it mean we're more gifted today then we were yesterday at delivering you a focused, inside look at advertising, media and marketing news? Maybe it means nothing at all. After all, AdPulp is just a blog …
Content Hoarder, Or Content Sharer?
Why Do You, Or Don't You, Share AdPulp's Content In Your Social Graph? …
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Generalizing About Generations Is Generally A Bad Idea
I once worked on a chain of auto repair shops. When our client came in for a strategy session, he seemed confused about the idea of targeting his message. “Well, I think we can narrow down our audience to men and women 18-49," he confidently stated. Our strategist shot back, “Who own cars, right?” Needless to say, we weren't going to reach any strategic breakthroughs. So why do age groups -- and generations -- …
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