Generalizing About Generations Is Generally A Bad Idea

I once worked on a chain of auto repair shops. When our client came in for a strategy session, he seemed confused about the idea of targeting his message. “Well, I think we can narrow down our audience to men and women 18-49,” he confidently stated. Our strategist shot back, “Who own cars, right?” Needless […]

You, Your Agency, And Your Brand Are Not Special

When you’re a creative in adveritising, you clearly have to believe that you alone have something unique to offer an agency or a client. We’re all trying to stand out. It’s an adaptation of something we’ve been preaching to businesses for years. Can anyone stand out in a marketing world where everyone’s desire is to […]

What’s In The Box? I Hope It’s An Invitation

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As you know, I’ve been decompressing from the weight of much too much information. So pardon the self-referential nature of things. I’ll look outward again. Before I do, I want to point to new research from Harvard University that indicates as much as 40% of our speech is devoted to telling others about what we […]

When You Replace Bad Habits, You Make Room For Better Ones

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My recent post where I discussed kicking my blogging habit lacked clarity. Ergo, I’ve got some explaining to do. I thought this line from the post would carry weight: “By blogging I refer to the light- to medium-weight updates that often refer to a primary source.” But it didn’t. I also thought this line would […]

Kickin’ the Habit

Blogging is a freaking narcotic. Once you get the taste of an audience, you have to have it every day, preferably several times a day. Yet, we all know where narcotics lead, when abused. To laziness, sloppiness, poor health, bad decisions and so on. I don’t know if you’ve noticed, but I’ve recently kicked my […]

Loyalty Programs Have Nothing To Do With Actual Loyalty (And Other Points I Made)

Tonight I was honored to make a return appearance on The BeanCast with show host Bob Knorpp, as well as Ben Malbon and Saul Colt. We discussed a number of topics, including the low percentage of money spent by marketers on loyalty programs, start-ups using college students to promote their brands for free, and Apple’s […]

Is AdPulp Satisfying Your Needs?

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If I posted this article a year ago, or better yet, several years ago, more people would have read it than will read it today. Are we losing our touch? That’s for you to say, but I don’t believe that’s the problem. Instead it’s likely a combination of things, starting with the fact that the […]

Happy Birthday, David Burn

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Wednesday marks the birthday of our fearless editor. Share

Get Your Instant Fix Of “View From The Cheap Seats”

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I’m happy to announce the Kindle version of my book is now available for just $2.99! That’s about 3 cents a column. If you have an iPad with the Kindle App, it’s an instant download for you, too. Thanks for your support, and have a Merry Christmas. Share

Help Me Help You Help Others

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Warning: this post is self-promotional, but you can benefit by reading it all the way through. Is AdPulp good for my career as a copywriter/creative director? It’s a question I feel compelled to revisit every so often. On its head, the answer is of course it is. I know way more people in the industry […]