Guest Post: Curiosity Is Fuel, Light Some Fires

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This article is written by Peter Levitan, a Baby Boomer with a new book due this fall about Baby Boomers offing themselves before they go broke. Levitan has had time to think about such morbidly hilarious concepts since selling Citrus, his Bend, Oregon-based agency to Portland’s HMH. About five years ago, I was at a […]

J&J Continues To Meet Its Customers At Common Points of Interest

There are 2,000 people, many from prominent client organizations, currently gathered in Orlando for the 2012 Association of National Advertisers’ Masters of Marketing conference. One client-side marketer of note, Kimberly Kadlec of Johnson & Johnson, said from the stage today, “We are responsible to connect with people in ways that are instructive and not disruptive.” […]

Is Your Agency Model “Perfect” For A Complex Age?

I had the good fortune to meet Faris Yakob at MIT in 2007. We were there to hear from Henry Jenkins and company on transmedia storytelling, and other developments at the edge. Today, Yakob works as Chief Innovation Officer for MDC Partners and New York agency KBS+. Here he is sharing some cogent thoughts on […]

This Is Why AdPulp Needs A Los Angeles-Based Coorespondent

Thursday night at House of Blues on Sunset Strip, agency bands from Deutsch LA, Saatchi LA, RPA, Ogilvy & Mather and others will compete in The Battle of the Agency Bands, a thinkLA event. While I don’t like KISS, I do like Deutsch/LA’s chances. Here’s a preview of what the agency intends to bring to […]

From Client Service To Serving Readers What They Want

Baba Shetty Named CEO of Newsweek Daily Beast Company - The Daily Beast

I don’t pay much attention to personnel moves in the communications industry, despite the number of press releases I receive on the subject. Of course, if I know the person moving jobs then I am interested. And when the move is from ad agency leadership to CEO of a well known media company, then there’s […]

We’re Shaped By Our Environments, And So Is “The Work”

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Agencies are often known not just for their work, but for their design-centric office spaces. Given that agencies advise clients on how best to live and breathe their brand, it’s important for agencies to lead the way. In other words, “judging a book by its cover” is part of the brand identity game. According to […]

Say Something Interesting In A Memorable Way, Or Shut The Hell Up

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It’s the best of times (and the worst of times) to be working in communications. Opportunities abound and empires are being built (and taken down) in a scant few years. On the other hand, despite revolutionary new communications platforms, there’s so much noise that hardly anything gets through and nothing is gained. Author and speaker, […]

Content Hoarder, Or Content Sharer?

Why Do You, Or Don’t You, Share AdPulp’s Content In Your Social Graph? Share

The Google To Adlandia: Be Lean And Agile Like Us, And You’ll Be Rich Like Us

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Earlier this summer, a technology company executive suggested I look into “lean and agile development.” Seeing a parallel between our work environments, he thought it might help me improve the way I make work. I’ve been intrigued by the idea ever since, but I probably need to read a book about it to get a […]

Selling Big Ideas Is Really Just A Head Massage

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Want to win a Gold Lion? Make your clients comfortable. In advertising, many great ideas never see the light of day. It’s a massive waste of time and energy, but it may also be an unnecessary loss according to a new study by researchers from Cornell, Penn and the University of North Carolina. David Burkus, […]