Sorry, But Brands Don’t Really Want To Fix Agencies

If you read Digiday every day, you’d be convinced that all advertising agencies are terribly dysfunctional and they’re pretty much screwed like dinosaurs. Which, as we all know, has a slight kernel of truth sometimes. But article after article aims to hoist agencies on their own petards. This article from Giselle Abramovich, entitled, “What Brands […]

At This Rate, The “Partner v. Vendor” Debate Is Academic

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Clients are slippery. That’s what the numbers say. According to Ad Age in 1984, the average client-agency relationship tenure was 7.2 years. By 1997, that number fell 25% to 5.3 years. Today the average client-agency tenure is thought to be less than three years. “As an industry, it feels like we have lost sight of […]

Don’t Go To Ad School, Go To School On Made Fearless

Alex Bogusky of Fearless Revolution and Dave Schiff of Made Movement are friends and colleagues. They’re also two of the most successful people in Crispin Porter & Bogusky history. Be that as it may, both chose to leave the agency to work at a smaller scale for companies they care about. Today the duo discussed […]

Oreo Cookie Scores Social Media Win On Super Bowl Sunday, GoDaddy Heads To The Bank On Monday

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On the heels of Oreo’s big Super Bowl win during Sunday’s Super Bowl #blackout, are we ready to say real time marketing is a new trend? It’s a topic NPR’s “Talk of the Nation” picked up and ran with today. Oreo’s ad team took just five minutes to conceive and produce the ad, according to […]

Women Are Smarter

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Business Insider published a list of the 33 most creative women in advertising. Of course, it is a totally subjective list. I would make a different list and so would you. Be that as it may, there are some interesting aspects to this list. For one, W+K’s ECD in Portland, Susan Hoffman, is ranked the […]

John Jay Is Making Things In His New Garage

Wieden+Kennedy » W+K Announces New Joint Venture Led by John C Jay, W+K Garage

Portland is a city of makers. From things made from steel like barges and streetcars, to things made by hand like beer and food, Portlanders take pride in their creations. So, maybe it should come as no surprise that one of Wieden+Kennedy’s brightest minds and hardest workers is opening up a “Garage” where things will […]

Give Me Your Tired, Your Poor, Your Huddled Masses Yearning To Make A Mark In Advertising

I like being a copywriter, but lately I feel like it is a bit of a lost art. An afterthought. Something the client supplies, or God forbid, the design team. This is not a positive development for copywriters, nor is it for clients and their customers who will ultimately judge the work (harshly by ignoring […]

Three Words For 2013: Socially-Optimized Microcontent

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Looking into the crystal ball is a practice best reserved for characters in fairy tales. Unless it’s your business to gaze ahead, which of course it is. Deep Focus, for one, isn’t afraid to see things. Here’s some of what the Ian Schaefer-run agency sees happening in 2013: Social platforms will become the primary digital […]

A Story About A Storyteller Lost In His Own Story

Finbar Dolan has made 42 commercials in his career. But no great or particularly memorable spots, nothing to win him a big award and a shot at industry-fame and fortune. Nevertheless, the protagonist of Truth In Advertising, a new novel by John Kenney, makes good money thinking up mediocre ideas for companies who make diapers […]

2012 In Marketing Communications — The Knorppian Version

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It is the end of the year and end-of-the-year wrap-ups simply can not be avoided. Many of them should be avoided, to save yourself from the vacuousness of the form. On the other hand, it pays to reflect on the important advances recently made, and in the hands of a strong host like Bob Knorpp […]