John Jay Is Making Things In His New Garage

Wieden+Kennedy » W+K Announces New Joint Venture Led by John C Jay, W+K Garage

Portland is a city of makers. From things made from steel like barges and streetcars, to things made by hand like beer and food, Portlanders take pride in their creations. So, maybe it should come as no surprise that one of Wieden+Kennedy’s brightest minds and hardest workers is opening up a “Garage” where things will […]

Give Me Your Tired, Your Poor, Your Huddled Masses Yearning To Make A Mark In Advertising

I like being a copywriter, but lately I feel like it is a bit of a lost art. An afterthought. Something the client supplies, or God forbid, the design team. This is not a positive development for copywriters, nor is it for clients and their customers who will ultimately judge the work (harshly by ignoring […]

Three Words For 2013: Socially-Optimized Microcontent

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Looking into the crystal ball is a practice best reserved for characters in fairy tales. Unless it’s your business to gaze ahead, which of course it is. Deep Focus, for one, isn’t afraid to see things. Here’s some of what the Ian Schaefer-run agency sees happening in 2013: Social platforms will become the primary digital […]

A Story About A Storyteller Lost In His Own Story

Finbar Dolan has made 42 commercials in his career. But no great or particularly memorable spots, nothing to win him a big award and a shot at industry-fame and fortune. Nevertheless, the protagonist of Truth In Advertising, a new novel by John Kenney, makes good money thinking up mediocre ideas for companies who make diapers […]

2012 In Marketing Communications — The Knorppian Version

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It is the end of the year and end-of-the-year wrap-ups simply can not be avoided. Many of them should be avoided, to save yourself from the vacuousness of the form. On the other hand, it pays to reflect on the important advances recently made, and in the hands of a strong host like Bob Knorpp […]

On Generating Cohesive, Predictive and Desirable Designs

Is your agency creating wonderful digital experiences for your clients’ customers and prospects? If you will answer that question honestly, I imagine you replying, “well…sure, some of the time.” Allison Kent-Smith, director of digital development at Goodby Silverstein & Partners in San Francisco, thinks we can all do better, all of the time. Writing in […]

To Cook A Pizza, You Need An Oven

Purpose | INVENTIONI.ST

Deutsch LA is “conceiving and developing digital products at an affordable cost” under its newly hatched Invenionist label. According to Adweek, Winston Binch, the agency’s chief digital officer, says, “We think great advertising can do a whole lot for a brand, but remarkable products are the best ads.” “Sometimes we feel like the best way […]

Guest Post: Curiosity Is Fuel, Light Some Fires

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This article is written by Peter Levitan, a Baby Boomer with a new book due this fall about Baby Boomers offing themselves before they go broke. Levitan has had time to think about such morbidly hilarious concepts since selling Citrus, his Bend, Oregon-based agency to Portland’s HMH. About five years ago, I was at a […]

J&J Continues To Meet Its Customers At Common Points of Interest

There are 2,000 people, many from prominent client organizations, currently gathered in Orlando for the 2012 Association of National Advertisers’ Masters of Marketing conference. One client-side marketer of note, Kimberly Kadlec of Johnson & Johnson, said from the stage today, “We are responsible to connect with people in ways that are instructive and not disruptive.” […]

Is Your Agency Model “Perfect” For A Complex Age?

I had the good fortune to meet Faris Yakob at MIT in 2007. We were there to hear from Henry Jenkins and company on transmedia storytelling, and other developments at the edge. Today, Yakob works as Chief Innovation Officer for MDC Partners and New York agency KBS+. Here he is sharing some cogent thoughts on […]