Whether Perpetrated By Bots or By Babies, Click Fraud Is A Crime

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Digital advertising will account for 22.7% of all worldwide ad investments this year, or about $117.60 billion — up 13% compared with 2012, according to estimates from eMarketer and Starcom MediaVest Group. I’m not certain this is a good thing. Unless, brands and their agency partners clearly know what they’re doing with all that money. […]

Stop Tweeting Boring Sh*t Is NSFW At Boring Workplaces

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Over the years, I’ve seen many ad agencies publish books of one kind or another. Many fall nakedly into the “here’s our proprietary process, along with case studies to back it up” genre. Others take a more compelling approach. Such is the case with Sausalito agency Division of Labor’s new book: Stop Tweeting Boring Sh*t: […]

MarCom Voices Amplified By Bob Knorpp’s Weekly Radio Show

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Do you listen to world’s best radio show about marketing? It’s an hour of cordial banter led by host of hosts, Bob Knorpp. This week’s program looks at Apple’s push into in-store push notifications; Instagram’s plan to introduce advertising; placing ads on porn sites, and more. Another Monday, another BeanCast. Always free, always great! w/ […]

TracyLocke, The Darlin’ of Dallas, Turns 100

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Longevity is the ad business is not common. Only six agencies in the U.S. have achieved 100 years of service thus far. The newest member of this elite club is Dallas-based TracyLocke. The agency that has propelled visibility and sales for such iconic brands as Dr Pepper, Frito-Lay, PepsiCo and Pizza Hut will celebrate its […]

BuzzFeed Is Making A Nourishing Meal From Its Giant Menu of Info Snacks

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Jonah Peretti, Founder and CEO of BuzzFeed, kindly outlined his media company’s plan for the coming year. He also opted to share the memo on LinkedIn, “so future BuzzFeed employees could read it too.” His seventh main point in the plan concerns Advertising on BuzzFeed. Part of being a great business, is being a ‘must […]

Fix Your Agency Talent Drain With Praise, Respect, Money and Skill

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There’s a lot of noise about agencies failing to innovate and how this doesn’t work for today’s young workforce. In many instances the complaints are highly credible. Other times, it doesn’t add up to more than bitching about work. Murat Mutlu, a product designer and co-founder of Marvel App, offers up his take on why […]

Are Copywriters Just Authors In Hiding?

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Elmore Leonard’s recent passing prompted Bruce McCall to write a reflective piece for The New Yorker. McCall worked on Chevy in Detroit at the same time Leonard was banging out Westerns on his typewriter and working as a copywriter. McCall notes how common it is for real writers to find “safe harbor” in the ad […]

Ad Agency Takes Strong Pro-Detroit Stance. Go Tigers.

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There’s some shoddy reporting in The New York Times today about how Boulder, CO is the new Madison Avenue. Puh leeze. You want a job in advertising? Day Twah, baby. That’s the recruitment message now being beamed out by Lowe Campbell Ewald. Iain Lanivich, Creative Director at the shop, pitches Detroit hard in the above […]

Radio Host Bob Knorpp Makes Move, Trades On His Show’s Success

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Flashback to early October 2011 in downtown Boston. I’m in the city to present a talk on paid content at Geekend (a smaller tech conference within the much larger DMA). I see Bob Knorpp on the trade show floor from afar — he pretty much towers above the crowd. As a frequent guest on The […]

CEOs Not Pleased With Creative Snots Who Pack No Data

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Generally speaking, clients across the board are not impressed. They want results and all ad people have to peddle is their sacrosanct creativity. That’s the news from The Fournaise Marketing Group (c/o Warc, which interviewed more than 1,200 chief executive officers and decision makers around the world for its 2013 Global Marketing Effectiveness Program. A […]