Dissatisfied Clients Claim Digital Strategists Not Getting It Done

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Bryan Wiener is chairman of digital agency 360i and Expion, a social content marketing optimization platform. He believes business leaders are looking high and low for digital leadership. Writing for Ad Age, he points to a recent Forrester report surveyed 1,200+ global business executives. While 74% of global businesses have a digital strategy, only 33% […]

This Week In Advertising

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“You must make the product interesting, not just make the ad different. And that’s what too many of the copywriters in the U.S. today don’t yet understand.” -Rosser Reeves This week in advertising an overworked but well paid senior account executive tried the patience of clients (and his employer) with yet another pedantic slideshow. In […]

This Week In Advertising

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“Easy reading is damn hard writing.” -Nathaniel Hawthorne This week in advertising thousands of ad people returned to their desks after a five-day sojourn to Austin, Texas. In other news… TED believes it has collected some ads worth spreading. Fitzroy Amsterdamsells Ben & Jerry’s Greek-style Frozen Yogurt to the stoned and hungry people of The […]

SXSW: The New World’s Fair for Brands

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The first thing I noticed when we stepped outside at the Austin airport was the smell of freshly cut grass. That may have been the most promising moment of SXSW Interactive. SXSW’s website describes the Interactive portion of the festival as: An incubator of cutting-edge technologies and digital creativity, the 2014 event features five days […]

Remembering Tom McElligott And A Classic Style Of Advertising

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Over at his Stuff From The Loft blog, Dave Dye asks, “Hands up Who’s Heard of Tom McElligott?” I’ll bet 97% of today’s advertising students and people with less than 10 years of experience in the business haven’t. Tom McElligott was one of the driving forces behind Fallon McElligott Rice (now just Fallon) and a […]

This March, Use Interactive Game 13 Unbracketed To Boost The Madness

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Editor’s note: My friend and colleague, Gale Venosdel, has convinced me to re-emerge here to help spread the word about his new online game, 13 Unbracketed. As someone who knows just how much a side-project can mean to an ad guy (and how much work goes into one), I could not resist his request. March […]

Spotlight On NW Creative: Stoltz Marketing Group Gets A Creative Boost

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Having worked in some smaller ad markets, it’s always great to see agencies in those markets lure top talent. And here in the Northwest, while Seattle and Portland often get the glory, the Boise ad scene is growing steadily as well. Stoltz Marketing Group is starting off 2014 with a new Creative Director, Ward Duft. […]

The Insanity Of Advertising Tells War Stories From A New Angle

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I’ve read a lot of memoirs written by ad folks. “Mad Men” has inspired a whole slew of folks to tell it like it was. But there are two good reasons to recommend Fred Goldberg’s The Insanity of Advertising: Memoirs of A Mad Man. First, because Fred’s an account guy. And he’s not, thankfully, writing […]

john st. Takes Experiential To A Darker Place

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To compete with the recent wave of extreme pranks from marketers, Toronto agency john st. has launched their own exFEARiential marketing division. Muggings, carjackings, riots – there’s nothing they won’t do to get their client’s brands noticed. I love how there is no disclaimer at the end of this video, and two “client” videos for […]

When Did “Advertising” Become A Dirty Word?

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Are you in the content business? Or in the CRM business? Or in the brand engagement business? Congratulations. You’re in advertising. Perhaps if more advertising agencies, and advertising people, had the guts to admit what business they were in, they’d realize they have a simple purpose: working to increase sales and awareness for products and […]