CEOs Not Pleased With Creative Snots Who Pack No Data

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Generally speaking, clients across the board are not impressed. They want results and all ad people have to peddle is their sacrosanct creativity. That’s the news from The Fournaise Marketing Group (c/o Warc, which interviewed more than 1,200 chief executive officers and decision makers around the world for its 2013 Global Marketing Effectiveness Program. A […]

What Being A Fearless Leader Really Means

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Anyone who’s ever worked in an office where fear is the motivational tool of choice (in other words, anyone who works in Advertising) will appreciate this interview with Paul Venables from Sunday’s New York Times. Specifically his observation that when it comes to motivating creative people, “What generally doesn’t work, or only works for a […]

Luminaries Back Stage at The 60th Cannes Lions

George Lois, Sean Combs and Richard Dawkins at Cannes Lions 60th

Cannes Lions turned 60 this year, which certainly makes her the grand old dame on the award show circuit. I wonder how many trips to Cannes designer and art director George Lois has made over the years. Whatever the number, his message remains relevant, and caustic. “Understand how to create big fucking advertising ideas, that’s […]

Loveworks Promotes An Agency, Not A Marketing Methodology

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Over the years, AdPulp has written many stories referencing Kevin Robert’s book Lovemarks, an overly designed Saatchi & Saatchi promo piece wrapped in a trademarked branding process. It’s amusing to note now that in 2006, a former CEO of a department store was so enamored of the book he hired Saatchi to turn his store […]

Do You Work In A “Relatively Frivolous” Industry?

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David Gianatasio of Adweek explores the rare art of moving from an agency leadership role to CEO on the client side. Ironically, agency executives tend to suffer from, of all things, ‘a branding problem,’ according to Renée Richardson Gosline, assistant marketing professor at MIT’s Sloan School of Management. She says recruiters and corporate boards have […]

Quiet Doesn’t Always Work In Ad Agencies

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Most of you reading this don’t know me, but I’m quite an introvert. Long ago, an art director partner of mine said once, “You don’t talk much…but you’re thinking.” Which is true. I’m the quiet one in meetings, which is often perceived as being distant and uncaring. And I’m sure my career has suffered because […]

@GaryVee Delegates Amplifies His Social Media Voice Via A “Content Person”

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Gary Vaynerchuk became a video star and disruptive force in the wine industry care of his success with Wine Library TV. But he gave that up and has been busy building his social media marketing agency Vayner Media–taking it from 30 to 250 “young people.” Doing so has meant the continual emptying (and refilling) of […]

Writers Shape The Brand Story; Ergo, Writers Are Fundamental

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Thanks to rapid advances in communications technology and the cultural changes it continues to daily usher in, the media and marketing businesses are more complex than ever. It’s the Age of Transparency, the Age of Measurement/ROI, the Age of Engagement and Relationships that Scale One-to-One, and so on. An ad man could lose himself in […]

Ad Curmudgeons Speak Up On The BeanCast This Week

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Bob Knorpp, host of TheBeanCast, invited me back on his show this week. Bob Hoffman, George Parker and Augie Ray joined me as a guest. How I got lumped in with this cast of curmudgeons I don’t know, but I’ll take what airtime I can get. Listen here: BeanCast 251 or directly in iTunes. This […]