Spotting Advertising Talent In The Wild A Lot Tougher Than It Looks

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Creative people in advertising are not normal. Things like meetings and time sheets are real crimps in their machinery. So, imagine how hard it can be for a non-conformist artist or writer to package himself in a way that appeals to corporate America’s jester service. Despite the difficulty, it’s a popular pursuit for people not […]

Gary Vee Rocks The Mic, Wins AdPulp’s International Humanitarian Award

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The words we use are important. Words convey meaning. Right now, I am looking for the words to convey how much I love this ass-kicking, fact-kicking session from Gary Vaynerchuk, head of Vayner Media. In the video, a person asks Vaynerchuk how to meet “relevant people” at South By Southwest. Gary Vee rightly does the […]

Digitas LBi Applies BuzzFeed’s Content Formula To Client Problems

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Agencies active in the content game are making progress. They’ve moved away from the “every company is a media company” fallacy to a better place. One thing we know for sure, every company is NOT a media company, especially not every advertising agency nor the marketers they support. Yet, the need for compelling brand-building media […]

Colleen DeCourcy’s New Digital Lodge Gets Five Stars From Dan And Dave

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After 15 months on the job as Wieden + Kennedy’s new digital marketing maven, Colleen DeCourcy, has been named partner at the Portland-based global agency. According to Adweek, each of the 11 W+K partners has an equity stake in the independent agency and helps shape its priorities. One of DeCourcy’s priorities coming in to the […]

Ad Agency Process Is Slower Than Molasses — Clients Are Not Impressed

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Have you heard the news? Journalists are migrating to Adland to help agency personnel get off their asses and move at the fast pace of business today. According to the The Wall Street Journal, Caitlin Francke, a former reporter for the Baltimore Sun and the Philadelphia Inquirer, is now senior vice president and director of […]

Bullova Accutron—It’s Not A Timepiece, It’s A Conversation Piece

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Mad Men season seven debuted on AMC last night. While it is a fictional show, it’s also instructive about the actual ad business in ways that Bewitched and other pop culture looks at the industry are not. … SPOILER ALERT … Season seven opens and we find that Don Draper is banished from the agency […]

Clear A Digital Pathway To Engagement, Brand Preference and Customer Loyalty

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Scott Lindenbaum is VP, Director of Digital Planning for Deutsch NY. No doubt, Lindenbaum has a sweet position at the agency, but the title fails to suit him. He wants to be called Engagement Strategy Director. Given the planner’s understanding of Marshall McLuhan’s thinking on hot and cool media, Lindenbaum likely deserves said title change. […]

Dissatisfied Clients Claim Digital Strategists Not Getting It Done

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Bryan Wiener is chairman of digital agency 360i and Expion, a social content marketing optimization platform. He believes business leaders are looking high and low for digital leadership. Writing for Ad Age, he points to a recent Forrester report surveyed 1,200+ global business executives. While 74% of global businesses have a digital strategy, only 33% […]

This Week In Advertising

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“You must make the product interesting, not just make the ad different. And that’s what too many of the copywriters in the U.S. today don’t yet understand.” -Rosser Reeves This week in advertising an overworked but well paid senior account executive tried the patience of clients (and his employer) with yet another pedantic slideshow. In […]

This Week In Advertising

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“Easy reading is damn hard writing.” -Nathaniel Hawthorne This week in advertising thousands of ad people returned to their desks after a five-day sojourn to Austin, Texas. In other news… TED believes it has collected some ads worth spreading. Fitzroy Amsterdamsells Ben & Jerry’s Greek-style Frozen Yogurt to the stoned and hungry people of The […]