john st. Takes Experiential To A Darker Place

Home Invasion Stunt - YouTube

To compete with the recent wave of extreme pranks from marketers, Toronto agency john st. has launched their own exFEARiential marketing division. Muggings, carjackings, riots – there’s nothing they won’t do to get their client’s brands noticed. I love how there is no disclaimer at the end of this video, and two “client” videos for […]

When Did “Advertising” Become A Dirty Word?

Unknown

Are you in the content business? Or in the CRM business? Or in the brand engagement business? Congratulations. You’re in advertising. Perhaps if more advertising agencies, and advertising people, had the guts to admit what business they were in, they’d realize they have a simple purpose: working to increase sales and awareness for products and […]

Come On Down, Everyone Is Welcome At The Altar of Creativity

10-experts-give-tips-competition-prep-days-hours-minutes-stage

Media is powerful. In fact, just one potent article in a trusted magazine or newspaper has the power to inspire us, shape us and lead us to new places. Take “The Brand Called You” by Tom Peters. The article first appeared in Fast Company on August 31, 1997. Regardless of age, regardless of position, regardless […]

Crushing Copper with Annie Heckenberger

freight train coming

Editor’s note: Please welcome Annie Heckenberger of Red Tettemer O’Connell + Partners to AdPulp. Her first post is a “get to know me” piece and an excellent intro to her fast moving world. I have this favorite childhood memory. Every Friday afternoon in the summer, my best friend’s mother would drive my best friend, her […]

How Ad Agencies Do Less With More

more doing

Robin Williams once said cocaine was God’s way of saying you make too much money. Something tells me he’d say the same about ad agencies’ current fascination with turning even the smallest task into a gigantic group project. You’d think in these days of tight budgets, rapidly changing media and constant connectivity, agencies would not […]

Brand Babble Is Social Media Pollution

poop spigot

We need to develop a pH test for brand content in social streams. Short of this chemistry set solution, we can listen to Mike Proulx, senior vice president and director of social media at Hill Holliday. Here are some nuggets from his Ad Age spotlight on the preponderance of brand babble in social channels. Today […]

Digital Disruption Adds Complexity To The Job of Keeping Things Simple

url

Are you a change agent? If you work in advertising today, there is no doubt. According to The Wall Street Journal, a recent Adobe survey found that 76% of marketers think marketing has changed more in the past two years than in the past 50. Needless to say, digital is the great disruptor. Clearly, there […]

CPG Brand Advertising In A Split-Screen World

bonin

It is Advertising Week in New York City. Of course AdPulp’s editor, publisher and contributing writers are nowhere near New York City, so let’s look to Bloomberg’s coverage for a moment. ‬Here is B. Bonin Bough of Mondelēz speaking to the impressed press about real-time marketing: “We can raise the overall ecosystem and ROI of […]

Take Jim Copacino’s Advice, Make Better Work Today and Everyday

snickers_satisfies

Are you currently working on a bill stuffer for the local utility? Perhaps a flyer that will soon litter windshields in Wal-Mart parking lots across the land? Terrific, please stop what you are doing for a minute and consider how awesome your project can be. Jim Copacino, co-founder and executive creative director of Seattle agency […]