Business Insider published a list of the 33 most creative women in advertising. Of course, it is a totally subjective list. I would make a different list and so would you. Be that as it may, there are some interesting aspects to this list. For one, W+K’s ECD in Portland, Susan Hoffman, is ranked the [...]
Portland is a city of makers. From things made from steel like barges and streetcars, to things made by hand like beer and food, Portlanders take pride in their creations. So, maybe it should come as no surprise that one of Wieden+Kennedy’s brightest minds and hardest workers is opening up a “Garage” where things will [...]
Looking into the crystal ball is a practice best reserved for characters in fairy tales. Unless it’s your business to gaze ahead, which of course it is. Deep Focus, for one, isn’t afraid to see things. Here’s some of what the Ian Schaefer-run agency sees happening in 2013: Social platforms will become the primary digital [...]
It is the end of the year and end-of-the-year wrap-ups simply can not be avoided. Many of them should be avoided, to save yourself from the vacuousness of the form. On the other hand, it pays to reflect on the important advances recently made, and in the hands of a strong host like Bob Knorpp [...]
Deutsch LA is “conceiving and developing digital products at an affordable cost” under its newly hatched Invenionist label. According to Adweek, Winston Binch, the agency’s chief digital officer, says, “We think great advertising can do a whole lot for a brand, but remarkable products are the best ads.” “Sometimes we feel like the best way [...]
This article is written by Peter Levitan, a Baby Boomer with a new book due this fall about Baby Boomers offing themselves before they go broke. Levitan has had time to think about such morbidly hilarious concepts since selling Citrus, his Bend, Oregon-based agency to Portland’s HMH. About five years ago, I was at a [...]
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