Ad Age is reporting that Chuck McBride's proposed splinter group will be less one creative superstar. Wieden & Kennedy creative director Hal Curtis, who heads creative for the agency's Coca-Cola account, will not be joining a planned startup involving his former creative partner, Chuck McBride. Executives familiar with the situation said Mr. Curtis was offered an increase in salary and more responsibility following …
The Definitive Julie Article–Not in Bentonville Magazine
...but rather in New York Magazine. I'll have to take time to digest this one. It's 6,000 words long, or so. …
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Julie Roehm Talks To BusinessWeek
This whole, uh, sordid affair, is a huge cautionary tale for anyone thinking of leaping into a new job. BusinessWeek has a good story detailing how things began--and ended for Roehm during her tenure at Wal-Mart. As fall approached, the deadline for the agency review was looming. On Oct. 15, Wal-Mart finally settled on one of Roehm's top picks, DraftFCB (IPG ). At the time, both Roehm and agency chief Howard Draft …
How To Make Ads (In One Easy To Understand Paragraph)
Author, educator and art director/brand strategist, Robin Landa, spoke with some of the industry's top creative directors and compiled their best advise in a downloadable document available from Amazon.com for $0.49. Here's a small slice: Robin Landa: “What’s your philosophy about advertising?” John Butler: “It has to be likeable. It has to inform and inspire. It has to have some emotional hook to it that makes …
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Legal Tussle Ensues
Julie Roehm, the former Wal-Mart marketing executive whose December ouster caused a media firestorm, has filed a lawsuit against the retailer, claiming Wal-Mart breached her contract and smeared her in the press. The lawsuit was filed without fanfare last month in state court in Michigan, where the former Chrysler executive keeps a residence, but it was transferred to federal court. In addition to financial damages, …
McBride To World: “Relax, Everything’s Going To Be Okay”
Lots of strange things happen in Adlandia, for it's a place populated by strange (sometimes wonderfully so) people. Chuck McBride, heretofore to be known as Chuck McBlood, is one of the indsutry's more high profile oddballs. Yesterday he made a mock horror video, apperently in reaction to news that he would be leaving TBWA Chiat/Day to form his own firm. Ad Age calls it "an innovative alternative to the …
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McBride Wants His Bosses To Fund A New Venture
Ad Age looks at the ambitions (and restlessness) of some prominent creative men on the West Coast. Lee Clow's heir apparent, Chuck McBride, is putting the finishing touches on what could be his greatest work: a breakaway from TBWA/Chiat/Day to form a creative supergroup. Mr. McBride is negotiating with Omnicom Group to back a hotshop comprising four superstar ad execs, including his former creative partner on Nike …
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“Improve The Customer’s Experience” Or Find Another Line Of Work
A Washington, DC-based blogger going by the screen name of "Woodstock" reads Gaping Void "with varying degrees of regularity." He says he's "revolted and compelled at the same time" by Hugh's content. Woodstock goes on to say, "I believe marketing to be one of the primary sources of evil in modern culture." What's interesting here is Hugh MacLeod's repsonse. You can replace marketing with management or even sales, …
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Koerner Cuts Ties To IPG
Interpublic has shuttered its Consumer Experience Practice and lost one of the most frequently quoted Madison Avenue media experts--Stacey Lynn Koerner--in the process. According to Media Daily News: Launched in May, the Consumer Experience Practice was the brainchild of long-time Interpublic media research diva Stacey Lynn Koerner, who left Initiative to assemble a team of elite thinkers with the goal of developing …
The Cure For Common Cultural Cluelessness
High Jive is using classic ads from years gone by to persuade a new audience. Aside from the ad pictured above, he's modified VW's "Think Small" campaign, the old Hathaway shirt ad, an old Avis ad and several others. All drive you to his site, MultiCultClassics, for a more lengthy discourse on the need for minority representation in the ad industry. …
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