Karsh\Hagan Senior Copywriter, Matt Ingwalson, named his year-end ad industry favorites and we are honored to be included in his list. National ad blog of 2008: I keep thinking about deleting AdPulp from my feeds. And then I notice that I bookmark it constantly. Matt also likes The Denver Egotist (who doesn't?), The Barbarian Group, Pure's Pure Thinking, Noah Brier, t-shirts made from CNN headlines (a Barbarian idea) …
Euro RSCG Uncorks Some Year-End Bubbly
Under the guidance of chief executive David Jones, Euro RSCG has been kicking ass and taking names. According to The Wall Street Journal: Mr. Jones, who built up Euro RSCG in part by recruiting senior executives from rivals JWT, TBWA Worldwide and BBDO Worldwide, says he plans to continue hiring during the downturn. "We are going to steal some of the best people out there," he says. Damn, that's a bold declaration, …
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Keep It Simple, Stupid
Advertising is a simple business. Of course, we don't want anyone to know that. It might impact our fees. Note, I did not say what we do is easy. I said we're in a simple business, as opposed to something like politics or medicine. The Ad Contrarian, for one, is pissed that "the advertising business is now in the hands of complicators." Web metrics maniacs have been measuring every visit, every click, every time we …
Brands Stumble Before They Walk
Alan Wolk was asked by Valeria Maltoni to look into the future and tell us what he sees. I think we're going to see a lot of brands behaving badly in social media. They'll behave badly- or foolishly- because they can't fathom that the one-way conversation is over and that consumers aren't fascinated by what they have to say. And they'll behave badly because they'll be advised by bad social media strategists, the ones …
Free Ad For Olan Mills
More information on Olan Mills. More information on Orange Coat. p.s. Huskers v. Tigers on 1/1/09! …
What We Do Builds Shareholder Value
Jump ahead to 2:15 John Gerzema, Chief Insights Officer for Young & Rubicam, and author of The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It, appeared live on Bloomberg to argue for brands. He said, "brand value actually represents one third of the market value of the S&P 500 (up 80% in three decades), so brand value is essentially shareholder value." He also said the best brands--Nike, Apple, …
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Difficult Dive, Perfect Entry
I'm still new to Portland, so there are lots and lots of ad people I have yet to meet in person. Jerry Ketel is one. Dan Wieden is another. I could actually fill a spreadsheet with all the movers and shakers working in Portland's creative industries that I'd like to meet. One of the gents who would surely be on such a document is Eric Anderson of White Horse. Anderson is an academic working in digital marketing. He's …
Move to McCann, Get Your Picture In Adweek
I met and talked to Faris Yakob at Futures of Entertainment 2 in Cambridge, Mass just over a year ago. It was one of the more memorable moments from that trip, I must say. Faris, who was with Naked then, has a quick wit and a sharp mind. He also has a new job at McCann/New York. According to Adweek, he's the agency's newly named chief technology strategist (the official language for "digital ninja"). The affable …
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