The Wall Street Journal wants to sell its Weekend Edition. Their creative leaders campaign is intended to do just that. Here's their pitch: Even in an industry full of radical thinking there are standouts—individuals whose ideas consistently break new ground, no matter how quickly circumstances shift. These pioneeers realize that even as the work week ends, the next big thing is about to begin. Weekend Edition is …
Timmerman’s Place And Time
According to Adweek, Red Tettemer, a Philadelphia-based independent, is launching a unit led by creative media strategist Rachel Timmerman, formerly of MDC's Crispin Porter + Bogusky in Miami. The division blends account planning and creative development and is designed to leverage campaign ideas across the breadth of today's emerging media landscape. "We think Rachel can inspire creative development by delivering …
Julie Roehm Throws Some Gasoline On A Smoldering Fire
In politics, they call it the "Friday night news dump": Release a bunch of documents and news late on a Friday afternoon so no one really notices because, hey, it's the weekend and no one's paying close attention. So what happened this afternoon, right at the start of a 3-day weekend? Ousted senior vice-president of marketing communications, Julie Roehm, responds to Wal-Mart's allegations in a 42-page legal document. …
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Slick Slides
Ogilvy's Rohit Bhargava received an honorable mention in Slide Share's World's Best Presentation Contest for his blogging types treatise. Why one might need to know this type of arcane material is beside the point. I'm looking at the design of the presentation, and it is elegant for Power Point. …
The Artist’s Statement Reconfigured
Clay Parker Jones is an account guy with a book. Sort of. Jones says this about his approach: Account Executives don’t usually have a book. But I’m not really a typical AE, as I’m sure you can tell if you’re a regular reader here. And I don’t like resumes, anyway. How could you possibly get your entire career, beliefs and feelings onto one page? Ha. Jones, who studied Diplomacy and World Affairs at Occidental …
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Word From A San Francisco Ad Man
The Wall Street Journal (paid sub. req.) asked Rich Silverstein of Goodby Silverstein + Partners some good questions on the heels of the agency's two huge account wins (Sprint and Hyundai). Asked how he reassures a smaller client (The Commonwealth Bank of Australia) that they too are important in the wake of such wins, Mr. Silverstein said: We had a creative team camp out at San Francisco International Airport in …
Walking A Mile In Luke’s Shoes
Sally Hogshead has a new "Naked Career" interview up at Radio Talent Zoo. This time around Ms. Hogshead speaks to her hero Luke Sullivan, formerly of Fallon and West Wayne and now at GSD&M in Austin. That's right, two superstar copywriters engaged in conversation about the ad business. Give it a listen. I could tell you all about it, but I prefer to do something else. Purely for your entertainment, I will endeavor to …
Surrounding Yourself With Breakthrough Idiocy
I'm a huge fan of Hugh MacLeod's cartoons. But this one's by far and away my favorite; it's hanging up in my office: But the problem isn't limited to just the way we talk in ads. It got me to thinking why businesspeople, particularly in advertising, use phrases and language of war and criminal behavior in meetings, emails, and other parts of workaday existence: Simply put, you can’t use the language of war or …
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Flash Your Flash
"Sweet reel, but where's your web work?" queried the creative director, dismayed by the candidate's lack of a digital clue. According to Ad Age, the above line of questioning is not fantasy, but a pressing credentials/personnel issue faced by agencies today. (speaking at ad:tech) Bob Moore, chief creative officer at Publicis USA, said the agency doesn't hire people without digital in their portfolio, the hoped-for …
Latin Leader Wants To Make Leo Burnett Sexy
Chicago Sun Times advertising writer Lewis Lazare had lunch last week with Juan Carlos Ortiz, co-president of Leo Burnett and Arc North America. Ortiz, 39, has been with Burnett for 17 years, running the conglomerate's Bogota, Columbia shop before taking over Burnett's Latin American operations. According to Lazare, Ortiz now shares an office on West Wacker Drive with Rich Stoddart, Burnett's other co-president. …
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