Data Is Draft’s Friend (It Can Be Your Friend Too)

New York Times advertising critic, Stuart Elliott, joined agency big wigs at a swank resort in Southwest Florida this week. He came away with a litany of Draftisms, also known as maxims from The Howard. Mr. Draft, remarking on the trend toward consumer generated content, paraphrased a familiar advisory by the advertising leader David Ogilvy: […]

The Word “Advertising” Is Under Attack

You know that old “Advertising is dead” meme? It’s baaaaaack. Paul McEnany of Hee Haw Marketing typed up the following: So maybe it’s time we just stop calling what we do advertising. What it is now is much too personal to be so shorted with that brand of commercial artistry. When before we were segmented […]

Austin Technorati To Hear From Rushkoff Tonight

Austinist interviewed author, scholar and documentarian, Douglas Rushkoff, in advance of his 7:30 pm talk this evening that will certainly be attended by various UT ad progam students and GSD+M employees, among other cultural sponges. This is the topic he plans to address: I’m hoping to address how we miss the opportunities offered to us […]

Serve The Customer First

Today, Tom Asacker digs deep in his sandbox for fundamental truths. What’s your understanding of marketing? How do you define it? Here’s the latest definition from the American Marketing Association: “Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways […]

Bond On Bond

Stuart Elliott of The New York Times spoke to MDC Partners CEO Miles Nadal, a man he calls “The Monty Hall of Madison Avenue.” He also spoke to some of the agency heads in bed with MDC. “The really talented, creative people don’t like being told what to do,” said Jonathan Bond, co-chairman of Kirshenbaum […]

Kevin Roberts Just Wants To Connect

Kevin Roberts, CEO Worldwide of Saatchi & Saatchi and author of Lovemarks, quietly entered the bloatosphere last month with a Blogger site called KR Connect. Earlier this week he regaled us with tales of visiting actual record stores. Yes, this hep cat is old school. Whilst the music business goes through incredible turmoil, I’ve recently […]

Selling Chocolate Bunnies

Suzanne Powers, Executive Director, Strategy and Business Development, TBWA\Chiat\Day, New York was quoted by USA Today for a story on Easter-time brand promotions. Trend watcher Suzanne Powers says marketers are trying to associate brands with feel-good family time and occasions. “These times are few and far between, and marketers are trying to insert their brands,” […]

Ogilvy On Digital Advertising

Carla Hendra, co-chief executive of Ogilvy North America spoke to The Wall Street Journal about the elevated importance of digital in her organization. The Wall Street Journal: Why is it crucial for Ogilvy to have a chief digital officer? Ms. Hendra: Every single part of the Ogilvy business … has to be infused with digital, […]