There's a certain abandon to Steffan Postaer's writing. I like that, especially since it's coming from deep inside the machine. Today, the creative leader of Euro RSCG/Chicago, takes on agency mission statements and self-promo exercises. Thankfully, he does so with abandon. Are we about ideas, client service, publicity or all of the above? In every creds piece (including ours), is some permutation of "building brands …
Guest Post: Jerry Ketel Spiffs His Brand
Editor's note: Jerry Ketel is one of Portland's leading figures in the agency business. He runs a firm with his name on the door and he's President of the Portland Ad Fed. Recently, Ketel attended a class that moved him. Here's his account. Instead of navel gazing, maybe it's time to rebrand yourself. Recently, I had a job change, not because of a layoff, quite the opposite, I was kicked upstairs in my organization. …
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KCI to LGA and Points Beyond
Y&R is reaching out to VML in Kansas City, hoping the shop can be its digital knight. According to Adweek: WPP Group's Young & Rubicam has forged a strategic alliance with sister digital shop VML that also gives VML a platform to become a global player. VML CEO Matt Anthonyw will assume the role of chief global digital officer for Y&R. Anthony, 49, also has joined Y&R's worldwide board. In his new global role, he's …
The Brass Brassiere Moves To The Burbs
Dana Anderson, a bold-face name in Chicago advertising, is the new senior VP-marketing, strategy and communication at Kraft Foods, according to Ad Age. Ms. Anderson is a past president and CEO of both DDB and FCB in Chicago, and has the distinction of being one of the first women in Chicago advertising to have risen to that level. She is a highly regarded agency executive known for her dynamic presentation style and …
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Look Out, Your Job Is About To Be Crowd Sourced
Phil Johnson is identifying scared cows and leading them to the slaughterhouse. Here's an interesting specimen... 3. Traditional Creative Departments The third sacred cow is the sanctity of the advertising creative department. Concepts like crowd sourcing have begun to move creative development beyond the walls of the agency. Just look at business models like CrowdSpring that let companies use the web to go directly …
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Looking For Books In All The Wrong Places
Y&R/San Francisco is conducting a portfolio event this week. But, unlike the video example above, you have to go to them. [via Adrants] …
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Tradigital Talent Is Still Rare In These Parts
Owen Hannay, chairman and CEO of Dallas agency Slingshot, suggests in Adweek that clients ought to ask five tough questions of agencies proposing to handle both traditional ad duties and digital marketing. 1. Is the agency team that leads brand strategy as adept and knowledgeable about the digital space as it is the traditional space? (And vice versa.) 2. Where will the work be done? 3. What percentage of the …
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The Karsh Kiss Off?
The Denver Egotist guest blogged on Agency Spy about the state of agency affairs on the Colorado Front Range. Here's an item that jumped out at me: Karsh\Hagan, previously owned by The Integer Group and Omnicom, was sold back to former owner and agency head Pocky Maranzino. For reason's unknown, the deal has taken place under the radar and without much press. It's too early to say what this will mean for K+H in 2009, …