"Fortune favors the brave." -Virgil Inside Fallon's Minneapolis headquarters, staffers are repeating the words of Virgil, the Roman epic poet, in hope that they may also "live" these words. According to Minneapolis / St. Paul Business Journal, Fallon's chief marketing officer Rob Buchner said: Fallon tries to keep its advertising campaigns clever but affordable, and that ad firms that do the same will be served well …
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