On May 25th, Brand Republic claimed, “the digital world really made its mark at last night’s D&AD ceremony.” But DDB London creative Rob Messeter ain’t buyin’ it. In a guest post on Scamp he says: I know it’s the future and everything, and everyone seems to be wetting themselves with excitement over it (particularly marketing […]
In her latest Hog Blog post Sally Hogshead explains the value of anarchy and reminds us the “The Declaration of Independence” was once considered an anarchist document. As much as I love where she’s going with her “Anarchy Now!” call to action, what I really like is her paragraph on transparency. Companies are coming to […]
The Wall Street Journal wants to sell its Weekend Edition. Their creative leaders campaign is intended to do just that. Here’s their pitch: Even in an industry full of radical thinking there are standouts—individuals whose ideas consistently break new ground, no matter how quickly circumstances shift. These pioneeers realize that even as the work week […]
According to Adweek, Red Tettemer, a Philadelphia-based independent, is launching a unit led by creative media strategist Rachel Timmerman, formerly of MDC’s Crispin Porter + Bogusky in Miami. The division blends account planning and creative development and is designed to leverage campaign ideas across the breadth of today’s emerging media landscape. “We think Rachel can […]
In politics, they call it the “Friday night news dump”: Release a bunch of documents and news late on a Friday afternoon so no one really notices because, hey, it’s the weekend and no one’s paying close attention. So what happened this afternoon, right at the start of a 3-day weekend? Ousted senior vice-president of […]
Ogilvy’s Rohit Bhargava received an honorable mention in Slide Share’s World’s Best Presentation Contest for his blogging types treatise. Why one might need to know this type of arcane material is beside the point. I’m looking at the design of the presentation, and it is elegant for Power Point.
Clay Parker Jones is an account guy with a book. Sort of. Jones says this about his approach: Account Executives don’t usually have a book. But I’m not really a typical AE, as I’m sure you can tell if you’re a regular reader here. And I don’t like resumes, anyway. How could you possibly get […]
The Wall Street Journal (paid sub. req.) asked Rich Silverstein of Goodby Silverstein + Partners some good questions on the heels of the agency’s two huge account wins (Sprint and Hyundai). Asked how he reassures a smaller client (The Commonwealth Bank of Australia) that they too are important in the wake of such wins, Mr. […]