Branding Is Nowhere Without Operations

Jennifer Rice: An effective brand keeps its promises. Advertising should communicate the brand promise, and operations should fulfill it. Everything should work together. Think Apple, probably the most coherent brand on the planet. I’m probably going to take some heat for this, but I personally don’t believe that a traditional ad agency can do an […]

QUALITY CRAP AT LOW PRICES! ACT NOW!

Seth Godin would like to see ad execs empowered by clients to actually move the needle, as opposed to the typical dancing around it, most of us do now. What a shame that some of the smartest people in our field aren’t allowed (by their clients and by their industry’s structure) to get behind the […]

TV And Print Makers Seek Interweb Home

Adweek on Yahoo! News: The rebirth of online advertising and its growing respectability as a creative medium is attracting more traditional creative talent to interactive agencies. But many Web-shop executives are skeptical about how well creatives steeped in traditional advertising can adjust to the interactive medium. “What’s happened in the last year is the Web’s […]

Make The Product Interesting

The writer must make the product itself interesting. Otherwise, a great part of his ingenuity and inventiveness will be used in devising tricks which lower the efficiency of advertising, rather than raising it. -Rosser Reeves Babej has been reading Rosser Reeves’ classic, Reality In Advertising. From the quote above, it does not sound dated. Evidently, […]

Lowe Ballin’

Ad Age: Lowe Worldwide founder Frank Lowe emerged from retirement today with the surprise announcement that he is setting up a new advertising agency with Paul Weinberger, who resigned as chairman of Lowe London. Mr. Weinberger is expected to take with him Lowe London’s biggest account, the $75 million Tesco supermarket business he has overseen […]

Why We Get Into The Business In The First Place

W+K London team on a shoot in New Zealand Share

Momentum Dudes Are Stoked

Chris Weil and Jeff Weiss of Momentum Worldwide The New York Times has an article on why these guys are stoked, but I found it hard to get past the photo. Share

WPP Pulls French From Panel

Ad Age: Controversial creative Neil French was the most talked-about speaker on the first day of Asian regional advertising conference AdAsia — even though his appearance was abruptly canceled at WPP Group’s insistence. More than 1,000 delegates are attending the Nov. 21-23 AdAsia conference in Singapore, and many were eager to hear Mr. French, who […]

Do You Work With A T.O.?

I think many of us would agree that advertising is home to an inordinant number of troublesome employees. Why this business attracts so many jerk offs remains something of a mystery (at least to me). Perhaps the recent Terrell Owens debacle in Philadpelpha can shed some light. Wharton: Faculty members at Wharton and other experts […]

C-K ECD Gets Bumped Up To CCO

Lewis Lazare is curious about the promotion of one of Chicago’s top creatives. Marshall Ross, longtime executive creative director at Cramer-Krasselt/Chicago, has been upped to chief creative officer overseeing creative units in C-K’s Chicago, Milwaukee, Phoenix and Orlando, Fla., offices, but, oddly enough, not C-K’s New York office, headed by Dean Stefanides and Larry Hampel. […]