Fortune takes a hard look at The Donny’s book, the agency he built and the man himself. The book, which Deutsch co-wrote with author Peter Knobler, is more about Donny Inc. than Deutsch Inc., his advertising agency. It’s a primer on how to become a buff, swinging multimillionaire … like Donny Deutsch!” “There’s just this […]
Ad Age editor, Scott Donaton, wants more industry leaders like Carat Americas CEO David Verklin. I can’t really say why. Maybe so he can have more interesting luncheons. Maybe he likes throwing a little cheerleader in with his journalistic critique. Maybe he’s genuinely moved by the guy. You tell me.
Presentation Zen: Even legendary jazz artist and master performer, Wynton Marsalis, couldn’t help but be impressed by Jobs’ presentation skills. Just seconds before Marsalis raised his trumpet to play, he paused and said (without a direct mic)…”That was a great presentation.” The audience laughed at what was clearly a spontaneous gesture. Marsalis and his band […]
Lewis Lazare: They must be doing something right. Former Ogilvy & Mather advertising executive Kim Holstein and her husband, Scott, began making pretzels 10 years ago in Kim’s Lincoln Park studio apartment. A good product and some savvy marketing and publicity efforts have enabled the Holsteins to grow Kim & Scott’s Gourmet Pretzels into a […]
Spurred on by hurricane coverage, Experiential Marketing guru, Katherine Stone, asks, “Do I seem stupid to you?” in a poignant defense of her native Southland. I was born in Baton Rouge. I lived in New Orleans for the first decade of my life. I spent my summers in Mississippi with my grandmother in Vicksburg. I […]
The Wieden + Kennedy creative team who gave birth to inspirational advertising for Nike’s womens line in the mid-1990s are back. Janet Champ and Charlotte Moore have written a book and they have a brand new blog in support of said book. Ripe: The Truth About Getting Older and The Beauty of Getting On With […]
Steve Hall likes Phil Dusenberry’s new book. The best thing about Dusenberry’s book as that it acknowledges the basic elements of advertising which have been in place and, for the most part, have worked since advertising was invented. While some will surely take issue with this assessment, reading Dusenberry’s book makes one wonder why we’re […]
Ernie Schenck turned his CA column over to Neil French this issue. The results are hilarious and didactic. There’s a Confucian saying that “he who asks humbly teaches how to refuse.” Well, “submitting” ads for approval is demanding refusal plus a damn good hiding, in my view. And while we’re meandering down this side-road, why […]
Lewis Lazare: Oak Brook-based Ace Hardware has renewed its contract with former football coach and television color analyst John Madden for an additional six years. The 18-year association between Madden and the nation’s largest hardware cooperative is the second-longest spokesperson relationship existing today, just behind Michael Jordan and Nike.
Mark Fenske teaches advertising in the graduate program at VCU in Richmond. He used to keep a sketch book, or what he calls a workbook. Here’s a page from his workbook: Here’s some text from Fenske’s blog entry about workbooks: The job of a copywriter or art director isn’t fun and it isn’t easy. Jackasses […]