Go Daddy’s Papa Pontificates

Bob Parsons, CEO of domain name registrar, Go Daddy, chimes in on the “art” of TV advertising. In my opinion, in order for a television commercial to be effective, it has to be polarizing. This week, “USA Today” published its annual list of top television advertisements for 2005. “USA Today” showed Go Daddy’s Super Bowl […]

Ownership Model Seriously Out-Of-Date

Marc Babej of Being Resonable recently asked Tom Asacker of A Clear Eye some pertinent questions. Here’s one: Q. You’re one of the few marketing writers who are every bit as passionate about retention marketing as they are to acquisition. Is retention marketing getting more respect now than it used to, and why? A. Thanks […]

Jason’s Prognosis

Jason Calacanis, CEO of Weblogs, Inc. makes some interesting predictions for 2006. Read them all at his site, or read these two, cherry-picked for your pleasure. 13. The housing bubble will deflate/burst (it’s much worse now than people are saying) and consumer confidence and spending will be moderately shaken. This will create a pullback in […]

Pedigree Is Dog Food

Lewis Lazare: Talent Zoo, an ad agency headhunting firm that keeps tabs on hiring trends, often has insights we find to be on the mark. Its latest concern about a streak of “arrogance” in agency hiring these days struck us as worth sharing. Ragan Jones, associate vice president of recruiting, said: In 2002, agencies could […]

Lack Of Passion Smells To High Heaven

In her latest Talent Zoo podcast, Sally Hogshead interviews Avi Dan, 53, Global Executive Director for Euro RSCG. Midway through the piece Dan says, “Clients can smell lack of passion like dogs smell fear.” Prior to joining Euro RCSG, Dan was at Berlin Cameron in New York, where his focus was on new business. The […]

Smock v. Fenske: Front Row Tix Still Available

Mike Smock is a marketing strategist with more than 500 marketing campaigns executed in 38 industries over a 25 year career. Therefore, he is taken aback by Mark Fenske’s claim that “nobody ever created a good ad writing to a strategy.” I don’t get this. I never will get this. I am proud of the […]

Let’s, Um, Concept Something Tonight

Our good friends at Talent Zoo are always looking for ways to bring great people together. And in that spirit, they’ve partnered with PerfectMatch.com, an online dating service. It’s just an experiment in co-sponsorships, but we all know that Advertising & PR people often marry one another, for some odd reason. So maybe there’ll be […]

Dan Wieden Can

Adweek on Yahoo: After nearly a decade on the periphery of the industry, Mark Fenske has been lured back to a staff position at Wieden + Kennedy. He’ll initially team with creative director Hal Curtis on the agency’s newly won Coca-Cola global “iconic” assignment. Fenske, whose last agency post was an ill- fated seven-month stint […]

Lazarian Roundup

• Some bad news for Cramer-Krasselt/Chicago. Late Tuesday, the agency said it was terminating its relationship with fast-food chain Popeyes Chicken and Biscuits, because the account was no longer “profitable.” The account was supposedly worth $7 million in billings to C-K. The agency said it is re-evaluating its client mix and reallocating resources. • Weber […]

Folino Moves Inland

Lewis Lazare: DDB/Chicago scoured the world for months and on Monday came up with Michael Folino to succeed Bob Scarpelli as chief creative officer at the city’s second-largest agency. Folino starts his new job in early January. Folino’s selection is risky for a few reasons. Folino did not grow up in the DDB culture, and […]