Patrick Cowan of Word Farm is looking to break into advertising as a copywriter. With concepts like the one above he appears to be well on his way. …
Continue Reading about You Don’t Need To Properly Pronounce “Pierre” To Go There →
By David Burn
Patrick Cowan of Word Farm is looking to break into advertising as a copywriter. With concepts like the one above he appears to be well on his way. …
Continue Reading about You Don’t Need To Properly Pronounce “Pierre” To Go There →
By David Burn
Wieden's digital ninja, Renny Gleeson is not impressed with the shallow work being done by Axe and Skittles online. Actually, "not impressed" is much too weak a description. Let's look at the source material, shall we? So now Axe's BBH tries to go all web metafilter for their new site, following on the heels of Agency.com's blatant Modernista! rip off for Skittles. Will we get the usual round of forehead slapping …
Continue Reading about When Members of the Digerati Tire of All the Web 2.0 Bullshit, What’s Next? →
By David Burn
[via our friends at 180 Amsterdam] …
By David Burn
I'm a big beliver in the more you do the more you can do. Look at Alex Bogusky--diet book author, bicyclist and transportation activist. Wieden + Kennedy partner, John Jay, is another ad industry mogul who finds time for other meaningful pursuits. Recently Jay had some interesting things to say about creativity in the digital age and the need for doers. The new democracy of creativity offered by technology has …
By David Burn
"It is a story built on shabby journalism, ad industry buffoonery, and the willful suspension of skepticism on a scale unprecedented during my time in the advertising business." -Bob Hoffman Bob Hoffman a.k.a. The Ad Contrarian is blowing his whistle. He's crying foul, demanding reparations and working hard to wake you and me up. Why? I'll tell you why. TV is why. Hoffman and his cohorts at Hoffman/Lewis make TV …
Continue Reading about People Love TV. Shout It From The Rooftops. →
By David Burn
Trust Me Sneak Peek - Thanks I Need That Rolling Rock is prominently featured in this week's episode of the TNT show Trust Me. The beer brand is also buying banners on the show's TNT web page. I'm not a fan of the show--it's has none of the natural rhythm, charming dialogue or intrigue of Mad Men. But let's overlook that for the moment to examine the scene above. The future direction of a real beer brand is being …
Continue Reading about “Trust Me” Cried The Wolf In Ad Man’s Clothing →
By David Burn
Wieden + Kennedy art director, technologist and writer, Matthew Carroll likes pie. His pie chart may, or may not, indicate that it's possible to live a healthy (but pie-centric) lifestyle while working at the pearl of the Pearl. Another take-away is that Carroll likes pie. In a quick Twitter-then-email exchange Carroll said that "sometimes stupid ideas are the best ideas" and that he does not like cake. "Never cared …
By David Burn
Bob Hoffman of Hoffman/Lewis in San Francisco is offering a hell of a lot of value on his site of late. Just the other day, he framed the dance clients and agencies do quite nicely. There is one question every client should ask a prospective agency, and if you're in an agency it's a question you should be able to answer. The question is this: What are the principles by which you create advertising? By way of example, …
Continue Reading about Don’t Put Your Principals In A Parade, Show Me Your Principles In Action →
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