Roundhouse Throws Caution To The Wind, And A Copywriter To The Wolves

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To celebrate its 15th year in business, Portland agency, Roundhouse, is preparing to drop copywriter Lee Kimball along Oregon’s wild and scenic Lower Crooked River. Why would they do that? To see if the writer can survive one week in the wilderness equipped with only the help of the agency’s clients’ products. “All creative agencies […]

Laura Fegley Moves To Minneapolis

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Laura Fegley recently left her role as executive creative director of BBH NY to take up the same position at Minneapolis agency Colle + McVoy. The Drum asked her a few questions about the move. One question in particular is worthy of further exploration. What’s the most exciting trend you’re seeing in advertising right now? […]

Urban Violence Epidemic Spreads Fear, Sadness and Rage

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Wieden+Kennedy has something to say about the rampant violence in our society, and they’re saying it with a homepage takeover on WK.com. I like it when a company takes a strong stand about things that matter in the world. Things beyond the bottom line. Therefore, I see this as a good thing. Thankfully, timid is […]

Want More Great Work? Allocate The Resources And You Shall Have It

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Creativity is subjective, but that’s not a positive for the ad business. For the industry to function properly, creativity needs to be quantifiable and answers to questions like, “What distinguishes a great creative person from a good one?” and “What distinguishes great work from good work?” must be readily and honestly answered. James Robinson, executive […]

Dave Trott Is Making It Simple—Listen, Learn and Grow

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Creative director and industry gadfly, Dave Trott, wants to fix advertising. His fix involves stripping away the false complexities put in the way by egotists and charlatans. It’s a long weekend, push play. His talk is full of notable moments, including his discussion of “form follows function.” Trott says we tend to fundamentally misunderstand this […]

Better Agency/Client Relationships Rely On Open And Honest Dialogue

Ad people, like most people, love to bitch and moan. I can hear the collective groan now: Whoa is me, I have another dumbass client with another idiotic demand that subtracts value from ‘the work.’ Maybe there are many good reasons for this sour-faced condition. Or maybe ad people are choking on self-importance. Ask yourself […]

Why Working In Advertising Sucks And What We Can Do About It

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Editor’s Note: I am excited to introduce Mark St. Amant to our readers. Mark is an accomplished ad guy and author of two books about sports. He lives in Boulder, CO. Human Centipedes And Other Nastiness Right now, more than any other point I can recall in my 25-year (yikes) career, the Advertising industry is […]

Ask David Ogilvy And Watson Will Reply

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Wouldn’t it be nice to ask one of the early heroes of the ad business a few questions? Thanks to IBM’s Watson, and some diligent research work from The Drum, we are now able to ask one deceased legend—David Ogilvy—about various items of importance. By the way, The Drum is a global media platform and […]