Ad Grunts Want To Work for Pay, Time Off and Coffee (Not Trophies)

high ceiling cube farm

Advertising is a glamorous industry. Or so it may seem to some from the outside looking in, partly due to how the industry is portrayed in TV shows, film and lifestyle press. Of course, there are ad people enjoying a corner office with views of the San Francisco Bay or the equivalent, but they’re in […]

Eat Like A Shark. #JAWSomeJerky

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Discovery Channel’s annual programming event, Shark Week, begins Sunday July 5th. Oberto All Natural Beef Jerky is ready. To prepare for the big fish, Oberto’s CEO Tom Hernquist and marketing director Mike Ginal flew from their headquarters in Kent, Washington to South Africa, where they had the chance to live test a new product idea […]

Look At Me When I’m Talking To You

Jason Sperling

Jason Sperling, SVP/ECD at RPA in Santa Monica, is posting his new book, Look At Me When I’m Talking To You on Instagram. He adds one illustrated page a day, for 160 days. – A Media and Content Explosion (continued) Between 2010 and 2013, content on the Internet tripled. Think about that. The population hasn’t […]

Unprofessionalism Is the Very Essence of Creativity

messy messes

I’ve worked at several agencies where the management routinely asked staff to clean up their desks and workspaces before an important client entered the building. I never understood the impulse. Why not show the messiness, the madness, the scramble for solutions? Craig Mawdsley, joint chief strategy officer at AMV BBDO in London, could be on […]

We Write for Ogilvy Dunthorpe, Jolie Freeman and Ad Grunts Like You

Personapp

AdPulp is for ad grunts, by ad grunts. We’re not Adverati. We can’t be, we’ve never been to Cannes. We know our place. And we’d like to think we know you, dear reader. We know you, because we work with you, we meet you for coffee or beer and we may even listen to you […]

Tame Your Lion And Pencil Worshipers, Effectiveness Is The New Black

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Business results. ROI. Clients love it; ergo, agencies must provide it to remain essential. Enter the Warc 100, an annual ranking of the world’s 100 best campaigns and companies, based on their performance in effectiveness and strategy competitions. The rankings are compiled based on the winners of 87 effectiveness and strategy awards from around the […]

In Little Rock, It’s A Family Affair

Cranford bros_Little Rock

Thanks to this article in Arkansas Business, I came across news that the Cranford brothers of Little Rock, Arkansas have banded together to form a new agency called Cranford Co. If you’re not up on Arkansas advertising industry history, let it be known that Jay, Ross and Chris Cranford are sons of Wayne Cranford, who […]

Right In Front of Elliott’s Eyes, Media And Advertising Mutate

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Stuart Elliott, the long-standing advertising critic at The New York Times, typed up his final column for the paper last week. Still getting pitched at 1:48 pm ET on my final day at #TheNewYorkTimes. In holiday spirit, won't unleash a "Stuartism" on hapless PR person — Stuart Elliott (@stuartenyt) December 19, 2014 In his final […]

Matt Anderson Is A Writer At The Helm

manderson

“Is this great enough? Because if it’s not, sooner or later we’ll turn into one of those small regional agencies that does ads for oil changes.” -Matt Anderson Linda Baker of Oregon Business spoke to Matt Anderson of Struck, following his recent promotion from creative director to CEO of the Salt Lake City-based agency. Here […]