Marketers Are Innovators, So Please, No Lagging

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There is a struggle underway for the soul of Adland. Such is the case when power, prestige and privilege slip from an industry’s grasp. It doesn’t help that many young, talented people prefer to work in tech, where the perks are stellar and the challenges never-ending. Hell, wine runs from water fountains in Silicon Valley […]

Viewer Counts In The Millions An Impressive New Agency Credential

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Mashable’s Todd Wasserman believes the ad industry’s “state of flux has swung open the doors for entrepreneurs, usual refugees from big agencies looking to capitalize on new opportunities.” Hey, I can identify with that. Wasserman points to three new types of ad agencies, including the viral video factory. He argues that it is impossible to […]

Publicis Groupe’s Digerati Join NYC Media Lab

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In a quest to innovate and apply leaner methods to age old practices, agencies are increasingly acting like media and technology companies. In one such move, Publicis Groupe—agency parent to DigitasLBi, MRY, Razorfish and VivaKi—is joining the NYC Media Lab as a corporate member. Other partners include AT&T, ESPN, HBO, Hearst, NBCUniversal, News Corp., Time […]

BBDO/NY Rolls Film, Presents GE’s Technology As A Service To Humanity

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David Lubars is Chief Creative Officer of BBDO in New York. Therefore, it is safe to conclude BBDO/NY will consistently make beautiful work. Shot documentary-style by Greenpoint Pictures’ directorial duo The Hudson Dusters, the films capture real, inspirational stories from places around the globe where GE technology is truly making a difference. The films are […]

Spotting Advertising Talent In The Wild A Lot Tougher Than It Looks

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Creative people in advertising are not normal. Things like meetings and time sheets are real crimps in their machinery. So, imagine how hard it can be for a non-conformist artist or writer to package himself in a way that appeals to corporate America’s jester service. Despite the difficulty, it’s a popular pursuit for people not […]

Gary Vee Rocks The Mic, Wins AdPulp’s International Humanitarian Award

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The words we use are important. Words convey meaning. Right now, I am looking for the words to convey how much I love this ass-kicking, fact-kicking session from Gary Vaynerchuk, head of Vayner Media. In the video, a person asks Vaynerchuk how to meet “relevant people” at South By Southwest. Gary Vee rightly does the […]

Digitas LBi Applies BuzzFeed’s Content Formula To Client Problems

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Agencies active in the content game are making progress. They’ve moved away from the “every company is a media company” fallacy to a better place. One thing we know for sure, every company is NOT a media company, especially not every advertising agency nor the marketers they support. Yet, the need for compelling brand-building media […]

Colleen DeCourcy’s New Digital Lodge Gets Five Stars From Dan And Dave

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After 15 months on the job as Wieden + Kennedy’s new digital marketing maven, Colleen DeCourcy, has been named partner at the Portland-based global agency. According to Adweek, each of the 11 W+K partners has an equity stake in the independent agency and helps shape its priorities. One of DeCourcy’s priorities coming in to the […]

Ad Agency Process Is Slower Than Molasses — Clients Are Not Impressed

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Have you heard the news? Journalists are migrating to Adland to help agency personnel get off their asses and move at the fast pace of business today. According to the The Wall Street Journal, Caitlin Francke, a former reporter for the Baltimore Sun and the Philadelphia Inquirer, is now senior vice president and director of […]