Get Online Advertising Right, Or Get Out Of The Way

CB_yahoo

Former Yahoo CEO Carol Bartz was sent packing this week for failing to meet performance goals, according to The Wall Street Journal and several other sources. The Journal points out that Yahoo’s focus on producing content is part of the problem at the portal. “People tell me that content is king, but that is not […]

Amazon Knows What Brands You Like And Now So Will The Brands

Amazon is a company that understands the value of data, and the Seattle company is about to turn their customer data into an even bigger cash machine by helping brand marketers reach customers, not just on Amazon.com, but on any website. Jay Habegger, writing in Ad Age, explains why Amazon’s new ad network is big […]

New Tool In American Express OPEN’s Small Business Toolbelt

AdManager

American Express OPEN has launched AdManager, another product meant to help small business owners manage their online marketing. AdManager is the second marketing application in their Business Apps suite. The first was SearchManager, an online solution for managing paid search campaigns across all major search ad networks. AdManager simplifies the inherently onerous process by offering […]