Catch A Big Fish, Then Sell It At The Market

Two years ago when Microsoft acquired aQuantive–a company that matches up advertisers and online publishers–the tech giant also became the new owner of Razorfish, a digital ad agency.
Reports are now circulating that Microsoft wants to offload that particular asset.
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According to The Wall Street Journal, Microsoft has retained the investment bank Morgan Stanley Co. to represent it in any Razorfish talks.
The approaching two-year anniversary of the $6 billion aQuantive transaction will allow Microsoft to receive more favorable tax treatment for a Razorfish sale, if it can find a willing buyer. A sale also removes any conflict of interest for Microsoft’s media business units that court the almighty ad dollar from competing agencies.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.