Has Your Back grows one’s confidence in car buying situations. Seriously.

For more on that, let’s view the brand’s new Super Bowl spot from DDB Chicago:

According to Tim Nudd of Adweek:

Ad people will see echoes of Richard Grant’s character in How to Get Ahead in Advertising. To me, it’s a happier though no less weird version of the classic “Second Evil Head” spot for Mike’s Hard Iced Tea.

As reported here earlier this week, is a brand likely to connect with the Super Bowl audience. And this spot will likely do the trick, as well, given that it will be seen (and appreciated) in loud party environments, not judges booths at Cannes.

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.