Cars.com Has Your Back

Cars.com grows one’s confidence in car buying situations. Seriously.

For more on that, let’s view the brand’s new Super Bowl spot from DDB Chicago:

According to Tim Nudd of Adweek:

Ad people will see echoes of Richard Grant’s character in How to Get Ahead in Advertising. To me, it’s a happier though no less weird version of the classic “Second Evil Head” spot for Mike’s Hard Iced Tea.

As reported here earlier this week, Cars.com is a brand likely to connect with the Super Bowl audience. And this spot will likely do the trick, as well, given that it will be seen (and appreciated) in loud party environments, not judges booths at Cannes.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing affordable and effective integrated marketing solutions to mid-market clients.