Cars.com Has Your Back

January 26, 2012 By David Burn Leave a Comment

Cars.com grows one’s confidence in car buying situations. Seriously.

For more on that, let’s view the brand’s new Super Bowl spot from DDB Chicago:

According to Tim Nudd of Adweek:

Ad people will see echoes of Richard Grant’s character in How to Get Ahead in Advertising. To me, it’s a happier though no less weird version of the classic “Second Evil Head” spot for Mike’s Hard Iced Tea.

As reported here earlier this week, Cars.com is a brand likely to connect with the Super Bowl audience. And this spot will likely do the trick, as well, given that it will be seen (and appreciated) in loud party environments, not judges booths at Cannes.

Filed Under: Super Bowl

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.