Carlsberg Shows How Bikers Aren’t As Tough As They Look. Sometimes.

What happens when some unsuspecting couples walk into a theater filled with bikers? Carlsberg Beer decided to find out.

The agency that worked on this was Duval Guillaume Modem, Brussels.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.