Caribou’s Coffee Consciousness

I just spent a few days in Minnesota, which allowed me to get my morning espresso fix at Minneapolis-based Caribou Coffee. While in their Northwoods cabin-like retail environment, I noticed some interesting table tents that describe Caribou’s commitment to sourcing coffees produced in environmentally and socially responsible ways through best-practices farm management.
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Turns out Caribou is working with the Rainforest Alliance to certify its coffees.
By the end of 2008, 50% of Caribou’s coffees will be Rainforest Alliance certified.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. Great coffee stuff.Gourmet coffee at coffeebreakusa(dot)com

  2. Caribou is not “Minneapolis Based”. It host’s it’s operations in Brooklyn Center and is Middle Eastern Based. It was sold to financiers from Gulf Countries years ago.
    Craig

  3. My bad. For those who don’t know the intracacies of east central Minnesota geography, Brooklyn Center is an outlying area of Minneapolis-St. Paul.