Caribou’s Coffee Consciousness

I just spent a few days in Minnesota, which allowed me to get my morning espresso fix at Minneapolis-based Caribou Coffee. While in their Northwoods cabin-like retail environment, I noticed some interesting table tents that describe Caribou’s commitment to sourcing coffees produced in environmentally and socially responsible ways through best-practices farm management.
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Turns out Caribou is working with the Rainforest Alliance to certify its coffees.
By the end of 2008, 50% of Caribou’s coffees will be Rainforest Alliance certified.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • Celia

    Great coffee stuff.Gourmet coffee at coffeebreakusa(dot)com

  • http://www.buffalo-mini-storage.com Craig

    Caribou is not “Minneapolis Based”. It host’s it’s operations in Brooklyn Center and is Middle Eastern Based. It was sold to financiers from Gulf Countries years ago.
    Craig

  • http://adpulp.com David Burn

    My bad. For those who don’t know the intracacies of east central Minnesota geography, Brooklyn Center is an outlying area of Minneapolis-St. Paul.