Caribou’s Coffee Consciousness

I just spent a few days in Minnesota, which allowed me to get my morning espresso fix at Minneapolis-based Caribou Coffee. While in their Northwoods cabin-like retail environment, I noticed some interesting table tents that describe Caribou’s commitment to sourcing coffees produced in environmentally and socially responsible ways through best-practices farm management.
Turns out Caribou is working with the Rainforest Alliance to certify its coffees.
By the end of 2008, 50% of Caribou’s coffees will be Rainforest Alliance certified.

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • Celia

    Great coffee stuff.Gourmet coffee at coffeebreakusa(dot)com

  • Craig

    Caribou is not “Minneapolis Based”. It host’s it’s operations in Brooklyn Center and is Middle Eastern Based. It was sold to financiers from Gulf Countries years ago.

  • David Burn

    My bad. For those who don’t know the intracacies of east central Minnesota geography, Brooklyn Center is an outlying area of Minneapolis-St. Paul.