Caribou Wants To Be Your Local Roaster

Caribou Coffee launched an extensive brand redesign last year that continues to roll out this year. Here’s the brand’s new package design, care of Colle+McVoy:
Caribou_new_2.jpg
The burlap and labels help give the packaging more of a handcrafted and artisan feel. I also like the new caribou rendering in the logo. The animal is dancing.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.