Caribou Wants To Be Your Local Roaster

Caribou Coffee launched an extensive brand redesign last year that continues to roll out this year. Here’s the brand’s new package design, care of Colle+McVoy:
Caribou_new_2.jpg
The burlap and labels help give the packaging more of a handcrafted and artisan feel. I also like the new caribou rendering in the logo. The animal is dancing.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.