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Caribou Wants To Be Your Local Roaster

March 2, 2011 By Leave a Comment

Caribou Coffee launched an extensive brand redesign last year that continues to roll out this year. Here’s the brand’s new package design, care of Colle+McVoy:
Caribou_new_2.jpg
The burlap and labels help give the packaging more of a handcrafted and artisan feel. I also like the new caribou rendering in the logo. The animal is dancing.

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Filed Under: Design, Packaging
About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.