Too Much Detail is a promotional microsite for Casio’s new 10.1 megapixel camera. The sexy vid (by American Standards) has a humorous reveal, which then becomes the promotional hook.
[via Chimp Media Monitoring]
Careful With That Zoom, Eugene
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.