Care More

Tom Asacker (who has a new book out) is a fountain of good advice.
Here’s some of his latest:

Are you feeling the increased pressure of this highly competitive economy? You will. And when it hits you, here is an effective way for you to handle the inevitable stress: Care more and worry less. Care about how you can help clients save time; save money; deepen their relationships; grow their businesses. Demonstrate that you care about them!

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.