Are you feeling the increased pressure of this highly competitive economy? You will. And when it hits you, here is an effective way for you to handle the inevitable stress: Care more and worry less. Care about how you can help clients save time; save money; deepen their relationships; grow their businesses. Demonstrate that you care about them!
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.