Independent WONGDOODY debuts its latest international TV and print campaign for online poker site Full Tilt Poker.
According to the agency, the message of “constant improvement,” which research and focus groups identified as a key driver for true poker players, fuels the work.
TV spots were directed by Academy Award-winning documentarian Errol Morris (“The Fog of War”). Print photography was shot by Joel Lipton.
About David BurnI wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.
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