Capturing The Drama Inherent In Gambling

Independent WONGDOODY debuts its latest international TV and print campaign for online poker site Full Tilt Poker.

According to the agency, the message of “constant improvement,” which research and focus groups identified as a key driver for true poker players, fuels the work.
TV spots were directed by Academy Award-winning documentarian Errol Morris (“The Fog of War”). Print photography was shot by Joel Lipton.

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