Capturing The Drama Inherent In Gambling

Independent WONGDOODY debuts its latest international TV and print campaign for online poker site Full Tilt Poker.

According to the agency, the message of “constant improvement,” which research and focus groups identified as a key driver for true poker players, fuels the work.
TV spots were directed by Academy Award-winning documentarian Errol Morris (“The Fog of War”). Print photography was shot by Joel Lipton.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.