Can’t Touch This

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Word-of-mouth has always been the ultimate approach. Now, there’s an industry group dedicated to promoting its use. A core goal of WOMMA is to help grow the acceptance and legitimacy of word-of-mouth as part of the broader marketing mix.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.