We don’t feature enough radio on this site.
With that said, let’s give this spot from M&C Saatchi Worldwide a listen.
The spot was created to raise awareness of fire risks amongst visitors that would be staying in campervans during the Rugby World Cup 2011 (NZ).
“Lame, lame your van could go up in flames.”
Nicely done.
About David BurnI wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.
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