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This TV spot is a giant killer.

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://makethelogobigger.blogspot.com makethelogobigger

    “…sad realization.”
    Favorite line.

  • http://www.knockthehustle.com hadji

    one of the best of the bunch. simple. compelling truth about the product and most importantly, it keeps that smarmy little mac guy quiet.
    only problem is i think most folks know that comparitively macs have such a small piece of the market that most hackers, virus writers and such don’t waste much time trying to break into them which makes this point of difference almost moot.
    but it’s a good (and probably more truer than false) scare.

  • fortyver

    Ah, the old too small of a market share for hackers to bother with canard. Hadji, I suspect that you are not a programmer, or IT expert. Maybe it is that Windows, not matter how much money they throw at it, is just a crappy OS. It amazes me that even witht he number of programmers and testers they employ, that they can’t seem to release a product that is not full of a legion of security holes. I suspect that Apple’s market share, makes them actually build a better product, because they have somehow earned the enmity of the tech press for not licensing their software to any number of bargain basement computer manufacturers. But that is surely changing and grudginly. The tech press is giving kudos to Apple for their products and that tiny market share is growing every year. BTW, NASA is a big purchaser of Apple products and don’t you think that some hackers might want to find their way around there? Oh, and another thing, most security problems are sheer laziness and incompetency on the part of end users and IT professionals. I should know, as I used to be a IT pro.

  • http://www.knocktheustle.com hadji

    fortyver,
    you’re right–i’m neither a programmer nor an IT guy. but i don’t think i’m a 100% wrong… or right for that matter. I’m an apple guy myself. have been for 10 years. been hacked once 5 years ago. conversely 70-80% of the PC folks i know have been hacked.
    i think you’re right as well. The main reason i don’t switch–God knows PCs are cheaper by 40% or more–is because pc
    s do suck. every shop i’ve every been at that uses ‘em has problems with ‘em. some virus, something crashes… there’s always something wrong with the os or whatever.
    overall, it’s a combo of diminishing returns for hackers and less than superior stuff.
    if Apple had any brains at all they’d cut their price-points by 10-15% and they’d kill on increased volume.

  • fortyver

    hadji-
    I think they have done a great job of cutting their price point way down, considering a top of the line Mac in 1998, was $4,500. Since then, they have started to use industry standard hardware, ie. PCI, IDE/ATA hard drives, etc…, which has helped to bring costs down. Very rarely do you see Mac only scanners, monitors, or printers. But, they do keep a tight reign on suppliers. I read some report a few years back about how many suppliers actually put parts into PCs and Macs. The number of different Vendors who supply the parts for the average PC was astronimical, compared with the smaller number of vendors who supply parts for Macs. That would be why they don’t cut prices as much as the myriad of PC suppliers do. I do agree that it would help them greatly. I think the slow build is working in their favor, rather than throwing in all to the wind and licensing the OS and or just throwing open the vendor door for anyone to make parts for Apple. When you are Microsoft, you don’t have to care. Apple has to care. Every naysayer is waiting for them to fall.
    BTW, sorry if I seemed defensive, but the hacker thing is one of the various excuses that the IT Profession uses to keep their employers ignorant and their jobs safe.

  • theo kie

    Two business people were watching this spot while I was standing nearby. One said to the other, “God, that’s my life.” The other grimaced and agreed.
    No over-the-top jokes shreiking for attention. No weird gimmicks or cool “guerilla” ideas that reach more people in Archive than on the street. Just a simple insight, delivered in a well-written way to represent the brand’s true character.
    I heard, back in the olden days, people called that “good advertising”.