Can You Say Sweatshop?

Pete Barrett’s cover for the December issue of Creativity.
sweatshop.jpg
From the mouth of Mr. Bogusky:

We work like fucking lunatics. This one is legendary. Too much so, in terms of how people imagine it. And we really do work but we get to have so much fun–I think work is just a lousy word to describe what it is but it’s the only one we have.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.