Can You Say Brand Evangelism?

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Positive Fanatics is a new blog about Ikea.
Armand B. Frasco, the site’s author, writes:

Welcome to Positive Fanatics – The Unofficial IKEA Web Journal. For most of us it starts with the catalog. Or a word overheard. The anticipation builds. Then the inevitable pilgrimage to the yellow-and-blue building. Wherever we heard it first, IKEA intrigues, excite the senses and incites people into action. This web journal will document how the world perceives IKEA, the brand and the lifestyle. This is a site for us to share the latest product news, our musings and photos. It is intended to be fun so put down that Allen wrench for a while and commune with us.

Frasco also operates www.moleskinerie.com, “the world’s premier fan site for Moleskine notebooks.”

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.