by San Grewal and Raju Mudhar of the Toronto Star: It’s not enough for a company to just sell you a product any more. The goal is for you to live the lifestyle any given product is supposed to represent
About David Burn
Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.