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Can You Argue With Parsons?

February 7, 2010 By 3 Comments


Four minutes into the video above GoDaddy.com CEO Bob Parsons says, “Most advertising is not interesting. It’s like a fat guy, it’s not offensive, everybody likes him but he doesn’t get much action. Our ads, maybe they’re a little offensive, a little in your face, but they work and they work in spades.”

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Filed Under: Super Bowl
About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.

  • http://multicultclassics.blogspot.com HighJive

    Great. Parsons defends the offensiveness of his advertising by using references offensive to obese people. The man’s a douchebag. The only thing worse than his advertising is his service. Has anyone tried using GoDaddy.com lately? It’s a fucking nightmare.

  • http://adpulp.com David Burn

    @HighJive
    Douche though he may be, what about his claims of effectiveness? We hear the same kind of thing all the time from direct mail gurus and other interrupters. And they typically come armed with stats to prove their arguments hold water.
    It’s not hard to see that GoDaddy diminishes its brand by making ads that give bad taste a bad name. But Parsons doesn’t care about “brand” he cares about sales. I want to dis’ the guy, believe me, but from a business POV it’s tough to do.

  • Grrrrr

    Maybe Parsons doesn’t care about “brand”, but let me tell ya, long-term the company is doomed. LOTS of very unsatisfied customers. OODLES.