Can You Argue With Parsons?


Four minutes into the video above GoDaddy.com CEO Bob Parsons says, “Most advertising is not interesting. It’s like a fat guy, it’s not offensive, everybody likes him but he doesn’t get much action. Our ads, maybe they’re a little offensive, a little in your face, but they work and they work in spades.”

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. Great. Parsons defends the offensiveness of his advertising by using references offensive to obese people. The man’s a douchebag. The only thing worse than his advertising is his service. Has anyone tried using GoDaddy.com lately? It’s a fucking nightmare.

  2. @HighJive
    Douche though he may be, what about his claims of effectiveness? We hear the same kind of thing all the time from direct mail gurus and other interrupters. And they typically come armed with stats to prove their arguments hold water.
    It’s not hard to see that GoDaddy diminishes its brand by making ads that give bad taste a bad name. But Parsons doesn’t care about “brand” he cares about sales. I want to dis’ the guy, believe me, but from a business POV it’s tough to do.

  3. Maybe Parsons doesn’t care about “brand”, but let me tell ya, long-term the company is doomed. LOTS of very unsatisfied customers. OODLES.