Can K-Swiss Have It Both Ways?

Ukranian tennis star, Alona Bondarenko, appears suggestively in the new K-Swiss ad campaign.
So what’s with the headline? It’s almost as if the brand is saying, “Hey, this is a tennis star, not a sex object.” Except they’re not.
Toth Brand Imaging is behind the work.

About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • hoo-wee

    The ad is telling the model not to pee on the court. Bad model.

  • Shawn

    Obviously faked. Terrible Photoshop job.

  • Will Corry

    She appears to be not comfortable in the position they choose for her.
    Otherwise solid approach – I want to use it in

  • Sheyb

    She’s a very beautiful girl and player tennis!

  • Sam Young

    Check out the hottest looking WAGs (wives and girlfriends) of Wimbledon winners

  • SAL


  • pascal

    Take a look at the pics of Alona – linked with my name and you see, how beautiful she is.

  • blaise

    maybe she is just trying to raise her serotonin levels? this is a negative ad against prozac.