Can K-Swiss Have It Both Ways?

Ukranian tennis star, Alona Bondarenko, appears suggestively in the new K-Swiss ad campaign.
Alona_outofsport.jpg
So what’s with the headline? It’s almost as if the brand is saying, “Hey, this is a tennis star, not a sex object.” Except they’re not.
Toth Brand Imaging is behind the work.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.

  • hoo-wee

    The ad is telling the model not to pee on the court. Bad model.

  • http://www.adpulp.com/ Shawn

    Obviously faked. Terrible Photoshop job.

  • http://www.themarketingblog.co.uk Will Corry

    She appears to be not comfortable in the position they choose for her.
    Otherwise solid approach – I want to use it in http://www.themarketingblog.co.uk

  • http://www.alona-bondarenko.com/ Sheyb

    She’s a very beautiful girl and player tennis!
    http://www.alona-bondarenko.com/

  • Sam Young

    Check out the hottest looking WAGs (wives and girlfriends) of Wimbledon winners
    http://thetennisguysays.googlepages.com/thegreatestwimbledonchampionsofalltime%28a

  • SAL

    WITH OUT THE MAKE UP SHE IS NASTY

  • http://sports.webshots.com/album/568598953hnLkHS pascal

    Take a look at the pics of Alona – linked with my name and you see, how beautiful she is.

  • blaise

    maybe she is just trying to raise her serotonin levels? this is a negative ad against prozac.