Can K-Swiss Have It Both Ways?

by David Burn on February 28, 2008

Ukranian tennis star, Alona Bondarenko, appears suggestively in the new K-Swiss ad campaign.

So what’s with the headline? It’s almost as if the brand is saying, “Hey, this is a tennis star, not a sex object.” Except they’re not.
Toth Brand Imaging is behind the work.

hoo-wee

The ad is telling the model not to pee on the court. Bad model.
http://www.adpulp.com/ Shawn

Obviously faked. Terrible Photoshop job.
http://www.themarketingblog.co.uk Will Corry

She appears to be not comfortable in the position they choose for her.
Otherwise solid approach – I want to use it in http://www.themarketingblog.co.uk
http://www.alona-bondarenko.com/ Sheyb

She’s a very beautiful girl and player tennis!
http://www.alona-bondarenko.com/
Sam Young

Check out the hottest looking WAGs (wives and girlfriends) of Wimbledon winners
http://thetennisguysays.googlepages.com/thegreatestwimbledonchampionsofalltime%28a
SAL

WITH OUT THE MAKE UP SHE IS NASTY
http://sports.webshots.com/album/568598953hnLkHS pascal

Take a look at the pics of Alona – linked with my name and you see, how beautiful she is.
blaise

maybe she is just trying to raise her serotonin levels? this is a negative ad against prozac.