Can Kia Connect?

Hyundai has managed to appeal to more upscale consumers. Now Kia wants in on the action.

Thus the new Kia Borrego, a mid-size SUV with an impressive list of features, standard three row seating, and an available 337hp V8 engine.
According to Colin Jeffery, ECD at Kia’s agency, David&Goliath, “After spending time with the Borrego, it became very clear to us what the positioning and creative platform should be. The first time we took the Borrego out for a drive people were staring. At a traffic light in Manhattan Beach, a fellow driver actually asked us what kind of SUV we were driving. He was genuinely impressed.”

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.

  • Dean

    Nice spot. Nice car. Budget well spent.

  • greg

    didnt goodby pull the same punchline for their superbowl spot? this one is better than that, but still, it was just done.

  • http://www.viget.com/engage Josh Chambers

    That was a great spot. Really well done..