Can Bud Select Become The Cristal Of Beers?

According to San Francisco consulting firm Agenda, which tracks brand mentions in song lyrics for its annual “American Brandstand” survey, no beer brands were mentioned in hip-hop lyrics during 2005, although import brand Corona did land three mentions during 2004.
Ad Age says Anheuser-Busch seeks to change the score, and has made a bold move to embrace a hip-hop and score some urban points.

A-B named Shawn Carter “co-brand director” for Bud Select today, noting, in a press release, that the rapper “will participate in Budweiser Select planning sessions to provide his unique spin, thoughts and insights on various brand programs.”
The release added: “Jay-Z also will be involved in providing direction on other upcoming Budweiser Select television ads, radio spots, print campaigns and several high-profile events.”

Jay-Z is CEO of Def Jam and Roc-A-Fella Records.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.