Saatchi & Saatchi’s Tel Aviv office is hoping there’s wisdom in the crowds. They’re looking for suggestions to solve the Israeli-Palestinian conflict via The Impossible Brief.
Visitors to the site are encouraged to upload their ideas for a chance to win a trip to Cannes next year.
The requisite Facebook page already has some suggestions, from joint athletic teams to cross-border blood drives and a mutual love of food.
Advertising agencies always think they’re amazing problem solvers, and it sounds like that’s the impetus here. So, is putting a site like this together a great idea, a transformative approach, a brazen self-promotional ploy, an arrogant point of view, or all of the above?
