Can Advertising Solve The Israeli-Palestinian Conflict?

Saatchi & Saatchi’s Tel Aviv office is hoping there’s wisdom in the crowds. They’re looking for suggestions to solve the Israeli-Palestinian conflict via The Impossible Brief.
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Visitors to the site are encouraged to upload their ideas for a chance to win a trip to Cannes next year.
The requisite Facebook page already has some suggestions, from joint athletic teams to cross-border blood drives and a mutual love of food.
Advertising agencies always think they’re amazing problem solvers, and it sounds like that’s the impetus here. So, is putting a site like this together a great idea, a transformative approach, a brazen self-promotional ploy, an arrogant point of view, or all of the above?

About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.