Can A Netflix-Style Service Save Magazines?

I gotta admit, I love me some magazines. Lots of ’em. And I really dig this idea:

Magazine buying may get an Internet-era makeover in September when Time Inc. launches Maghound, a service that promises to blend the convenience of subscriptions with the flexibility of newsstand sales.
Customers will pay a monthly fee for home delivery of the publications they want. But unlike with subscriptions, which typically run for fixed terms, users can go online and swap one title for another whenever they want.
Users will pay about $5 a month for three magazines, $8 for five, $10 for seven and $1 for each additional. About 10% of titles, including some weeklies, will cost more.

I’m not sure it saves money in the long run considering that many magazine subscriptions are pretty cheap, but still, this could juice up the magazine biz.
A broad range of titles will likely be available. Would you sign up for this?

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. i’d sign up in a heartbeat. i can never keep track of my magazine subs and it’s so annoying how they send you renewal forms 2 months after you subscribe. not sure if it will save magazines, but it’s a great idea nonetheless.

  2. I’d like to see Communication Arts become part of this. My sub to CA is out of date.