Can A Fake Band Sell Out?

Maybe they have to pay out lots o’ life insurance for all those spontaneously combusting drummers, but as a huge fan of This Is Spinal Tap, I can’t help but be bummed out about this. Why Ogilvy has to do this to a good song, particularly by using it in a completely humorless way, I don’t know.
I mean, it’s such a fine line between stupid and clever, isn’t it?

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. You know, I love posting these embedded YouTube vids, and seeing others post them, but take a look at the one above for a sec. It’s an unattractive presentation at best.
    Google/YouTube please solve this design problem.

  2. When I first saw this spot I thought that maybe it was an actual 60s song that The Thamesmen (pre-ST) “covered” for the mockumentary. (If you listen to the vocalist, it isn’t Michael McKean, so it’s definitely a different version.) But no. And yeah, it bums me out as well. I bet that whomever signed off on it at Amex didn’t realize that the song was from a ficticious band.

  3. Daveed, you’re right, it’s a cover version. Those dudes (McKean, Shearer, etc) wrote all the songs for Tap and A Mighty Wind, etc.

  4. A cover of a song from a ficticious precursor to a non-existent band? Whoa… my reality gyros are all out of whack. Help!